SOURCE: Badgeville


September 27, 2010 18:00 ET

Badgeville Launches Loyalty and Rewards Platform for Web Sites at TechCrunch Disrupt

Customers Include, Comcast Sports Network, Slideshare, TechCrunch, and More

SAN FRANCISCO, CA--(Marketwire - September 27, 2010) -  Badgeville, a company that makes it easy for web publishers to increase user loyalty and engagement, announced its official launch at today's 2010 TechCrunch Disrupt event, live on-stage. The Badgeville Platform allows media sites, publishers, brands, marketers, and community managers to leverage game-based techniques to create highly engaging web experiences. Users are rewarded with real-time achievements and reputation that help publishers achieve specific pre-defined and measurable business goals.

Badgeville - The Social Rewards and Analytics Platform
Badgeville gives web site owners, media sites, communities, marketers and brands the ability to build loyalty, deepen the sense of community, and increase user engagement through simple to implement game mechanics such as points, levels, trophies, and badges. Brands are able to recognize and reward their audience for engaging with content that naturally matters to them, while also allowing their users to share accomplishments with friends through other social networks like Facebook.

"We are always looking for ways to drive deeper engagement with users, and providing opportunities for recognition and rewards while driving stronger audience engagement is a win-win for us and our users," said Jeff Berger, vice president and CIO, Philadelphia Newspapers, LLC. "In Badgeville we get both a platform to support this goal and a partner with whom we can collaborate. Adding a game-like experience -- with a social aspect -- to our great content will extend our users' loyalty."

At time of launch, Badgeville's loyalty and rewards platform is already running or is being deployed across a variety of verticals and web publishers, with combined traffic representing over 400 million monthly page views. These verticals comprise media, entertainment, and community sites.

Combining Loyalty with Analytics
Badgeville sits at the intersection of loyalty and analytics, giving publishers and marketers a suite of behavior tracking tools and fully integrated analytics. Combined loyalty and analytics allow publishers to:

  • Truly measure the health of your community
  • Identify top users
  • Determine who creates the best conversations on a site
  • Understand who refers the most traffic back to a site
  • Understand key points of friction preventing deeper user engagement

These capabilities move beyond traditional analytics products that measure page views and page clicks, time spent on-site, and impressions. Brand, social and content marketers are able to determine specifically which users are truly engaged in their content and sharing their experiences, while at the same time optimizing which rewards drive behavior and participation.

"Badgeville is excited to launch at an event as prestigious as TechCrunch Disrupt and there is no doubt this event is one of the premiere places for a start-up to showcase itself," said Kris Duggan, CEO and founder, Badgeville. "Badgeville enables any publisher to embrace and grow their web audience by bringing together content with the social aspects of gaming. The result is a highly engaged, loyal, and socially active community. Badgeville enables you to recognize and reward key user interactions that in turn extend loyalty, while measuring and reporting the most active behaviors from your audience."

About Badgeville
Badgeville is a white label social loyalty, rewards, and analytics platform. We make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement.

For more information, visit Badgeville at

About TechCrunch Disrupt
TechCrunch Disrupt (, Sept 27-29 2010, at San Francisco Design Center Concourse, 635 8th Street (at Brannan), is TechCrunch's inaugural conference in San Francisco attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.

TechCrunch ( is a leading technology media network, dedicated to obsessively profiling and reviewing new Internet products and companies. Founded in 2005, TechCrunch and its network of websites reach over 8 million unique visitors and more than 25 million page views per month. TechCrunch operates a global network of websites including dedicated properties in Europe and Japan as well as specialized industry websites including MobileCrunch, CrunchGear, and TechCrunchIT. TechCrunch's CrunchBase, is the leading, open database about start-up companies, people and investors. In addition to Disrupt, TechCrunch hosts other conferences and events, including The Crunchies Awards and various meet-ups worldwide serving as community platforms for industry conversation and collaboration.

Contact Information

  • Media Contact:
    Colin Crook
    Voce Communications (for Badgeville)
    Email: Email Contact
    Phone: 650-269-5235
    Twitter: @colincrook