SOURCE: Badgeville


March 29, 2011 11:00 ET

Badgeville Unlocks 50 Customers in Its First Two Quarters Following Launch

Deloitte Digital,,,, and Dozens of Others Join Badgeville's Growing List of World-Class Customers to Influence Behavior Beyond "Gamification"

MENLO PARK, CA--(Marketwire - March 29, 2011) - Badgeville, the social rewards and analytics platform, welcomes new customers Deloitte Digital,, NYX Cosmetics,,, The Buddy Group, Aujourd'hui, YourTango, UPROXX, Southwestern Company, Menuism, Wall Street Survivor, and dozens more around the globe, totaling 50 customers signed within the first two quarters since launching at TechCrunch Disrupt 2010.

"After the first day of adding Badgeville to our site, we saw a huge increase in user interactions, from comments to sharing links," said Johnny Noh, founder of parent company 6Theory Media. "Since then, Badgeville has exceeded our expectations on driving user loyalty, and we've been able to experiment with a variety of use cases including revenue generating, limited-edition sponsored badges to reward our devoted fans. When we announced a sponsored badge for watching a full music video to our readers, thousands participated and claimed the badge within the first day it was offered."

With powerful, fully customizable social rewards and game mechanics, Badgeville offers web and mobile publishers the ability to drive and reward specific behavior based achievements, all while gaining valuable insight into what drives user activity. Customer implementations range from points-based loyalty programs for real-time behavior to a competitive and collaborative reputation and rewards game built into an entire mobile and web experience.

"The diversification of Badgeville's customers attest to our ability to drive any user behavior with social game mechanics," said Badgeville CEO Kris Duggan. "We are in the beginning stages of a loyalty revolution on the web. How marketers, brand and content owners engage, measure and interact with their communities is being re-defined to include a layer of social rewards. This loyalty is being paved by the successful roads laid from those defining the experience that is the social web. This is not about the pure gamification of products or experiences. This revolution is about loyalty and how you incentivize your customer or user."

In its second quarter since launching at TechCrunch Disrupt in September 2010, Badgeville has fast grown to a team of 20 employees, sporting a roster of 50 customers from eight countries. Previously announced Badgeville customers include, TechCrunch, Moxsie, The Next Web, and Major League Gaming.

About Badgeville
Badgeville is a white label social loyalty, rewards, and analytics platform. We make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web and mobile sites can reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement. For more information, visit Badgeville at

Contact Information

  • Media Contact:
    Colin Crook
    Voce Communications (for Badgeville)
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