SOURCE: NaviSite, Inc.

December 04, 2006 09:00 ET

Baeble Music Delivers the Indie Rock Experience From the Underground to the Desktop Through NaviSite's Content Delivery and Acceleration Services

Baeble Music's Online Community Enables Indie Music Enthusiasts to View Real-Time Videos and Interact With Other Fans

ANDOVER, MA -- (MARKET WIRE) -- December 4, 2006 -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application management, professional services and secure content delivery solutions for enterprises, today announced that Baeble Music, Inc. ( has selected NaviSite's Managed Services and Content Delivery and Acceleration Services to deliver professional-grade Indie rock videos to fans around the world. By utilizing NaviSite's flexible, scalable and reliable Content Delivery and Acceleration Services, Baeble gives Indie music lovers a real-time front row seat in the intimate venues where their favorite bands play. Baeble's online music community is designed to inspire the individuality and creativity that define the Independent Music Movement.

Baeble Music offers a unique, interactive music experience tailored to a diverse group of music enthusiasts who are united around a common love of Independent bands. For the first time, extremely loyal but fragmented Indie music fans can be united in a powerful online community. Baeble's music forum enables users to share ideas through blogs and message boards, and empowers users to review and rate band performances. Baeble provides users with professional quality and fully licensed real-time and archived videos from their favorite bands, as well as up-and-coming artists. In addition, Baeble plans to sell music videos, band apparel and other items through the community. Through its partnership with NaviSite, Baeble can build customer loyalty by leveraging the benefits of streaming media with a single-source provider known for its highly reliable, scalable, and fast network and 24x7 management and support.

"Indie music fans are a diverse group of people; they embrace different genres, scenes and subcultures, but ultimately they are united by a desire for self-expression and a passion for discovering new music underserved by the mainstream," said Rory Maher, Chief Executive Officer of Baeble Music. "Baeble's online community aims to bring the live musical experience into your home -- 24 hours a day. Partnering with NaviSite enables us to deliver the highest quality of streaming video to our users and create an online community that fosters individuality and creativity."

"Baeble Music is a great example of how innovative companies are leveraging content delivery to deliver a highly personalized and unique user experience," said Doug Mow, Vice President of Marketing of NaviSite. "Baeble Music is bringing together indie music fans in a way that has never been done before; it meshes the music video phenomenon generated by VH1 in the early 1990s with today's social networking communities. By leveraging the power of NaviSite's Content Delivery and Acceleration Services, Baeble can create a truly unique and interactive music experience for the next generation of online music users."

NaviSite's Content and Delivery Acceleration Services extend beyond the network to drive rich media and application content into the hands of customers, partners and other end users for maximum business value. NaviSite offers a full range of Content and Delivery Acceleration Services including Content Streaming, Electronic File Delivery, and Web Acceleration services including a highly reliable, scalable, and fast network based in strategic locations, more efficient HotRoute® content routing capabilities, 24x7 management and support, and insightful reporting on download trends and technical performance.

About Baeble

Baeble Music hand-picks the hottest bands playing at the best venues in the country. We film their concerts, review their shows, compile their band profiles, and deliver the whole package to you within days of the gig. Whether you live in Manhattan, Tokyo, or Boise, the bands you love are coming to your town via We are constantly checking out new bands and attending new shows. With more entries being added each week, our concert library is the perfect place for keeping tabs on your favorite bands, discovering new music, and networking with other fans. In no time, you can be viewing free song clips or downloading full-quality concerts in their entirety.

About NaviSite

NaviSite is a leading provider of application and technology services for companies who seek to accelerate their business IT performance. With over 950 customers in 14 data centers, offices in the US, UK and India, NaviSite is the partner of choice for many of the fastest growing companies for outsourcing enterprise application and related IT services to drive their IT Efficiency and Effectiveness. NaviSite delivers a unique combination of application implementation, management, and content delivery services to provide full lifecycle support for today's industry leaders. For more information, please visit

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