SOURCE: Baesman

Baesman

April 27, 2009 13:08 ET

Baesman Launches Store Attribute Manager for Retail Store Profiling

HILLIARD, OH--(Marketwire - April 27, 2009) - Baesman, the industry leader in in-store and database marketing programs for the retail industry, has announced its new web-based store profiling technology to streamline in-store marketing program management. The solution, branded Store Attribute Manager (or S.A.M.), promises to deliver substantial cost and time savings to print production managers, visual merchandisers, purchasing agents and store operations personnel.

By maintaining each store's unique configuration, S.A.M. enables the user to quickly build in-store signage kits to match each location's individual fingerprint, reducing the over/under shipments that cost retailers tens of thousands of dollars in excessive point-of-purchase (P.O.P.) printing and managing monthly chain-wide returns and reshipments.

However, according to Rod Baesman, the company's CEO, the most significant loss to retailers is lost opportunity. "When retailer's in-store signage doesn't match store-level campaigns or deadlines for time-sensitive promotions, the result is lost sales." Adds Baesman, "In this economy, no retailer can afford a lost sale -- and especially when it's not even to a competitor, but a mismanaged internal logistics process."

S.A.M. eliminates a one-size-fits-all approach to kit packing, helping retailers to reduce print volumes by 20% or more. And because suppliers can download distribution lists by campaign at the very last minute, kits are delivered to the most current addresses. S.A.M. also prevents shipments to inactive stores due to moves, renovations, and blackouts (due to disasters such as Hurricane Katrina), saving the retailer thousands annually in reshipment and return fees.

Store Attribute Manager complements the company's Sign Ordering System (S.O.S) software that provides Baesman's clients the ability to replenish signage, manage inventory and warehouse both print & non-print items as a kit. The company plans to make its software available to both existing and new customers -- offering incentives when packaged with Baesman's printing, creative, data, direct mail and strategic consulting services.

About Baesman:

For more than 50 years, Baesman has been recognized as one of the best in the nation in producing breakthrough, innovative, and fresh communication formats that drive consumer interest and response. Baesman delivers superior end-to-end solutions for complex, multi-channel consumer marketing programs through a single point of accountability with sophistication and elegance. Baesman delivers solutions that others consider impossible. To learn more about Baesman's products and services visit their web site at www.baesman.com.

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