SOURCE: Rudy Nutrition, Inc.

August 13, 2008 09:35 ET

Bagel Bazaar in New Jersey Places Largest Order of Rudy Beverage to Date

LAS VEGAS, NV--(Marketwire - August 13, 2008) - Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce Bagel Bazaar Deli placed a substantial order of Rudy Beverages to address strong market demand in the New Jersey area. Consumer response to special promotions in addition to increased brand awareness and large volumes of repeat customers has vindicated the most recent order of the nutritious beverage. This most recent order represents double the volume of their previous order.

It has been reported that the broad demographic of buyers at the various Bagel Bazaar locations includes everyone from young kids, office workers, parents of adolescents to retirees. The product's wide appeal to the health conscious and taste motivated buyers alike is reportedly causing the nutritious and great tasting beverage to clear the shelves at a rapid rate.

A significant progression in sales and an increasing consumer demand has been reported since initially stocking the beverage in late May. In addition, a large number of repeat buyers have been reported to visit frequently to stock up on the healthy beverage. Owner of Bagel Bazaar, Dave Salva, recently stated that "the product is flying off the shelves as fast as we can stock it and some shoppers are now buying it by the case."

Feedback from consumers continues to focus on their appreciation for the great taste, superior nutritional content, and identification with the "Dream Big. Never Quit." philosophy. In addition to carrying the product in his stores, Dave is also an active sales broker of the beverage and has set up relationships with other retail outlets to be disclosed soon.

For contact information and locations where Rudy Beverage is available please visit: www.rudybeverageinc.com.

For additional information visit: http://bagelbazaardeli.com/

About Rudy Nutrition, Inc.

Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, and athletes. It was founded by Notre Dame Legend and the real life inspiration for the blockbuster movie "Rudy," Daniel "Rudy" Ruettiger. "Rudy" was recently named the 54th greatest inspirational movie of all-time by the American Film Institute. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message to "dream big and never give up." If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or www.avcg.net.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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