SOURCE: BAI

October 05, 2011 16:06 ET

BAI and Datatrac Announce Tool for Financial Institutions to Track Interest Rates

CHICAGO, IL--(Marketwire - Oct 5, 2011) - BAI and Datatrac announced today that BAI Members can access America's largest interest rate database via a new service called BAI RateDex. BAI RateDex enables BAI Members to view interest rate data on a wide range of retail financial services products such as savings accounts, MMDAs, mortgage products, credit cards, car loans, home equity loans, and more. Datatrac accurately tracks rates on over 90,000 financial institution locations locally and nationally.

"Our current economic environment makes competitive awareness more important than ever," says Debbie Bianucci, president & CEO, BAI. "This new service will allow BAI to provide more value to our enterprise and individual members through instant access to comprehensive and accurate rate information which can help strengthen competitive strategies, ultimately improving profitability."

BAI RateDex provides BAI Members with daily interest rate information at a glance, by product, market and institution type. In addition, Datatrac is announcing the industry's first service that monitors rates by asset size and by public or private structure. BAI RateDex peer group tracking provides financial institutions with a new level of market intelligence and immediate visibility of rates in various markets. To become a BAI Member, visit www.bai.org/my-bai for more information.

"BAI is the perfect partner to bring our new RateDex to the industry," says Ken Wanek, CEO of Datatrac. "BAI and Datatrac are long-time recognized industry leaders that provide financial institutions with actionable information and technology. I look forward to unveiling BAI RateDex at the BAI Retail Delivery conference and demonstrating the system to BAI Members."

The BAI Retail Delivery Conference is being held in Chicago at McCormick Place Convention Center, October 11-13, 2011. Datatrac will conduct demonstrations of BAI RateDex at the Datatrac booth #1925 and provide free competitive analysis reports to booth visitors. For more information please visit http://www.bai.org/ratedex.aspx.

About BAI
BAI is the financial services industry's partner for breakthrough information and intelligence needed to innovate and stay relevant in an evolving marketplace. For more than 85 years, BAI has focused on advancing the industry by offering unbiased education and research. BAI's offerings are as diverse as the industry, and include premier events such as BAI Retail Delivery Conference & Expo, groundbreaking research and performance metrics, professional learning and development programs, and in-depth editorial coverage through BAI Banking Strategies. For more information, go to www.BAI.org

About Datatrac
Datatrac is a marketing services and research firm specializing in the financial services industry. Our solutions generate new loans, attract and retain deposits and increase margins for financial institutions. Datatrac owns and maintains America's largest, most accurate, unbiased database of deposit and loan rates, fees and specials monitoring over 90,000 financial institution locations nationwide. As a leader in the industry for over 20 years, Datatrac's innovative marketing and competitive intelligence solutions have helped thousands of clients increase their loan and deposit portfolios and make more effective pricing and product development decisions. www.DatatracResearch.com • 800-257-7101

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