SOURCE: BAILEYS(R) Coffee Creamers

BAILEYS(R) Coffee Creamers

September 15, 2014 09:00 ET

BAILEYS® Coffee Creamers Brings Pumpkin Spice Back by Popular Demand

National Consumer Survey Shows 77% of American Young Adults Enjoy Favorite Seasonal Flavor in the Fall

LYNNFIELD, MA--(Marketwired - Sep 15, 2014) - BAILEYS® Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, today announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support the long-held public opinion that Americans eagerly anticipate each year's pumpkin spice phenomenon in the fall. To meet consumer demand, BAILEYS® Coffee Creamers is bringing back its Pumpkin Spice flavor in both pint and quart sizes on September 22 at retailers nationwide. The flavor joins two other seasonal favorites, also back by popular demand: Red Velvet Cupcake and White Chocolate Peppermint Bark.

Conducted online by Harris Poll (on behalf of BAILEYS® Coffee Creamers) in July 2014 among more than 2,000 adults, the BAILEYS® Coffee Creamers Pumpkin Spice survey reveals many Americans are passionate about the seasonal flavor:

  • Roughly 3 in 10 (32%) U.S. adults enjoy pumpkin spice up until the beginning of the Christmas season -- and one in five (20%) enjoy it regardless of the time of year!
  • Pumpkin-spiced themed "everything" ranked among football and foliage as one of the elements that excites people most about fall.

"From starting your day confidently with BAILEYS® Coffee Creamers Pumpkin Spice in your coffee or adding it to your favorite cookie recipe for a late-night treat, this seasonal flavor is core to celebrating the fall season, so enjoy it while it's here!" said Lynne Bohan, spokesperson for HP Hood LLC, licensee of BAILEYS® Coffee Creamers.

For more information about and recipes using BAILEYS® Coffee Creamers, please visit BAILEYScreamers.com or join the conversation on Facebook (BAILEYScreamers), Twitter (@BAILEYScreamers), Instagram (BAILEYScreamers), or Pinterest (/BAILEYScreamers)!

Survey Methodology
This survey was conducted online within the United States between July 29-31, 2014 among 2,065 adults ages 18 and older by Harris Poll on behalf of 451 Marketing and their client BAILEYS Coffee Creamers via its Quick Query omnibus product. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Meredith D'Agostino (mdagostino@451marketing.com).

About HP Hood LLC (Licensee of BAILEYS Coffee Creamers)
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart Milk, Heluva Good!, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY'S Milk and Milkshakes, and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit www.Hood.com.

About BAILEYS® Irish Cream
About BAILEYS® Irish Cream: BAILEYS® Original Irish Cream Liqueur launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. BAILEYS® Original Irish Cream Liqueur is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. Owned by R & A Bailey & Co, BAILEYS contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. For more information on BAILEYS® Irish Cream, please visit www.BAILEYS.com. The makers of BAILEYS® Irish Cream remind you to drink responsibly.

Contact Information

  • Media contacts:
    Meredith D'Agostino
    451 Marketing
    Email Contact
    (516) 884-7162

    Sarah Barow
    HP Hood LLC
    Email Contact
    (617) 887-8455