SOURCE: Bakers Square

February 19, 2008 14:55 ET

Bakers Square Guarantees Its New Crush Burgers Are the Best Customers Have Ever Tasted

Crush Burgers Continue Restaurant's Commitment to Menu Innovation and Food Quality

DENVER, CO--(Marketwire - February 19, 2008) - Bakers Square, known for serving 'The Best Pie in America®,' is pleased to announce the addition of Crush Burgers to its menu in Cleveland. Beginning today and for a limited time, Cleveland Bakers Square restaurants are guaranteeing the new Crush Burgers are the best burgers customers have ever tasted, or the restaurant will give them a free meal.*

Bakers Square Crush Burgers are one-half pound, Angus beef patties, hand crushed, seasoned, and seared under high heat to seal in the flavor, creating a tender and juicy, mouth-watering burger. Each Burger is served with lettuce, tomato, red onion and pickles with a choice of fresh-cooked Kettle Frips, French fries or coleslaw on the side. Bakers Square Crush Burgers cost between $6.99 and $8.99 with varieties including The Works Burger, All-American Crush, Southwest Guacaburger, Barbe-Bacon Cheese Crusher, Ultimate Cheese Crush and The Crushroom Burger. Crush Burgers will launch system wide at all Bakers Square restaurants on March 31, 2008.

"We continually look for new ways to bring our customers fresh, high-quality selections on our menu, especially at an affordable price-point," said Ken Keymer, CEO of VICORP Restaurants, Inc., which owns Bakers Square restaurants. "Our Crush Burgers do just this. Not only are the burgers extremely juicy and tender, but our chefs hand crush the Angus beef with fresh ingredients to bring our guests the best tasting burger ever."

Bakers Square operates seven restaurants in the Cleveland area. For a restaurant location near you, please visit www.BakersSquare.com.

* Available at participating locations only. If customers don't agree that the Crush Burgers are the best burgers they have ever tasted, Bakers Square will replace it with any other single menu item valid up to $8.99. Offer valid on the same visit only. Excludes pie purchases. Offer valid for a limited time.

About VICORP Restaurants, Inc.

Headquartered in Denver, VICORP Restaurants, Inc. operates two restaurant concepts under proven and well-recognized brands, Bakers Square and Village Inn. Founded in 1958, VICORP has 403 restaurants in 25 states, consisting of 310 company-operated restaurants and 93 franchised restaurants. Bakers Square is synonymous with award-winning pies and also offers distinct, high-quality menu items for breakfast, lunch and dinner. Known for its strong breakfast heritage, Village Inn has been serving its signature breakfast items like one-of-a-kind skillet dishes and made-from-scratch pancakes for 50 years. In addition, Village Inn offers traditional American fare for lunch and dinner.

Both Bakers Square and Village Inn guests are served The Best Pie in America® including dozens of varieties of premium, multi-layer specialty pies baked by VICOM, VICORP's bakery division. In 2007, Bakers Square and Village Inn were proud to win 32 combined blue ribbons at the American Pie Council's National Pie Championships. VICOM also produces pies for J. Horner's, a line for foodservice and retail sales.

Contact Information

  • Contacts:
    Jill Preston
    VICORP Restaurants, Inc.
    Office: (303) 672-2226
    Email Contact

    Carissa McCabe
    GroundFloor Media
    Office: (303) 865-8146
    Email Contact