August 22, 2007 11:15 ET Marks One-Year Anniversary as Web's Largest Food-Themed Social Network

LOS ANGELES, CA--(Marketwire - August 22, 2007) - It has been a fast-paced and memorable first year for -- the online social network and recipe exchange for people who are passionate about food.

Launched on August 22, 2006, BakeSpace has grown to nearly 15,000 members who gather on the site to post, search, and exchange recipes, share culinary tips and build relationships with other food enthusiasts from around the world. Together they have posted more than 22,000 recipes on the BakeSpace Community Cookbook.

"Our goal is to preserve and update the age-old tradition of gathering in the kitchen to cook and socialize," said BakeSpace Founder Babette Pepaj. "Over the past year, BakeSpace members have built a grassroots community where they can share their passion for all things food related."

BakeSpace is designed for anyone interested in cooking or baking, whether they rely on the microwave or like to prepare gourmet meals from scratch. The site's members come from 174 countries, and range from teenagers just starting to explore the culinary lifestyle to great grandparents who want to share and catalogue their treasured family recipes. The common thread among members is their passion for food and learning from one another.

"On BakeSpace, recipes are just the beginning of the journey," explained Pepaj. "People truly come for the food, and stay for the conversation."

In addition to attracting foodies from around the world, BakeSpace has hosted unique and highly engaging promotions for blue chip brands such as KitchenAid, Universal Studios and Fox Searchlight. Among the highlights during the first year was the month-long "Appliance-a-Day" Giveaway, which was KitchenAid's first collaboration with an online social network.

Commenting on the Giveaway, Deb O'Connor, KitchenAid's senior manager of brand experience, said, "We're excited to be part of an initiative that truly redefines how culinary enthusiasts interact with each other."

Leading consumer brands will continue to benefit from BakeSpace's safe, targeted and highly engaging marketing platform, which is free from many of the challenges marketers face with general interest social networks.

Brands will also benefit from BakeSpace's growing membership, which achieved a compound monthly growth rate of more than 120% during the first year. This steady stream of new members, combined with visits by non-members, has helped BakeSpace consistently rank among the top 25,000 most visited web sites, according to independent internet traffic monitor Alexa. During the July KitchenAid Giveaway, BakeSpace traffic exceeded traffic on many of the largest food-related lifestyle sites, including

BakeSpace has also earned accolades for its functionality, ease of use, and friendly, grassroots style. Competing against a record 8,000 entries, the site was named a 2007 Webby Award Official Honoree, and was the only food-oriented site recognized in the popular "Social Networking" category.

In describing BakeSpace, CNET's declared, "Move over Friendster and MySpace -- now there's something tastier! The newest social networking website to hit the scene is geared toward the food obsessed, and it's called BakeSpace." Scripps Howard similarly reported, "The site is easy to use, and full of dishes that everyday cooks might actually want to make. The space may be virtual, but the food is real."

Other reviewers included Bon Apetit, which described the site as, "Charming in its simplicity, country kitchen aesthetic and ease of use, BakeSpace is an open invitation not only to bakers, but to cooks of all kinds." The TechCrunch blog said, "If you like Martha Stewart and watching Oprah while baking cookies, you're probably going to like"

Pepaj said of the first year, "It's been a wild ride filled with wonderful new members, amazing recipes and exciting promotions, as well as lots of learning along the way. The BakeSpace community is here to stay, and we're working to make the site even better."


Launched in August 2006, BakeSpace has grown to become the Web's largest food-themed social network. Members of the free site can post, search and swap recipes in their own "online kitchen," raid the "virtual pantry" (forums), chat in the "Tearoom," upload videos, create blogs and conduct their own live cooking classes. More information is available at