SOURCE: LANE

LANE

September 09, 2014 11:52 ET

Balanced Body Selects LANE as Agency of Record

Public Relations Program to Introduce Mindful Movement Brand to Broader Audience

PORTLAND, OR and NEW YORK, NY--(Marketwired - Sep 9, 2014) - LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has been named public relations agency of record for Balanced Body, the leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. LANE has been engaged to introduce the brand to a larger national audience and drive sales as the company launches new products.

Founded in 1976, Balanced Body was the first company to substantially update Joseph Pilates' original equipment designs with state-of-the-art engineering, materials and technology. In addition to traditional Pilates equipment, the company also offers new, more consumer-focused products designed to make mindful movement accessible to everyone. These offerings include newly launching MOTR (More Than a Roller), a versatile, easy-to-use lower-cost exercise tool for fitness studios or home use.

LANE's work for Balanced Body will include national and regional media, blogger and influencer outreach with a consumer/lifestyle, fitness and wellness focus, as well as thought leadership, digital marketing and social media programs.

"At Balanced Body, we believe in the ability for mindful movement to change lives, and have partnered with LANE to educate consumers on how our products help achieve a mindful lifestyle," said Ken Endelman, Balanced Body founder and CEO. "LANE's deep expertise and integrated approach will help us more effectively connect with our target audiences across a variety of communications channels."

"With a presence on both coasts, LANE has built one of the strongest consumer- and lifestyle-focused PR teams in the country," said Wendy Lane Stevens, president of LANE. "We pride ourselves on our creativity and our tenacity in securing results for our clients, and we look forward to leveraging our experience to boost awareness and sales for Balanced Body."

About Balanced Body Inc.
Balanced Body believes that movement changes people's lives. The company is the leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's CEO and founder, has been awarded 28 U.S. patents for his inventions. Balanced Body is headquartered in Sacramento, Calif., where almost all of its equipment is manufactured. For more information, visit www.balancedbody.com or www.facebook.com/BalancedBodyInc, follow us on Twitter @Balanced_Body, or call 1-800-PILATES.

About LANE
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in Portland, Ore., and New York, LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2013 PRWeek Public Affairs Campaign of the Year, the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane.

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