SOURCE: Balanced Insight

Balanced Insight

May 11, 2011 11:00 ET

Balanced Insight Appoints Paul Gervason Vice President of Sales

Former Sales Executive at Unitask Software to Lead Expansion of Sales Organization

CINCINNATI, OH--(Marketwire - May 11, 2011) - Balanced Insight Corp., a leading provider of Business Intelligence (BI) delivery software, announced today that Paul Gervason has joined the company as Vice President of Sales.

"With significant sales leadership positions at various software and technology companies, Paul's vast experience will be a tremendous asset as we expand our sales organization, and maximize sales team performance," said Tom Hammergren, CEO, Balanced Insight.

As Vice President of Sales, Paul will focus on expanding both direct and business partner sales channels.

"Balanced Insight is an innovative company that is transforming BI delivery for IT professionals with superior business intelligence productivity and development tools," said Gervason. "I look forward to joining the Balanced Insight team as we look to accelerate and build on the success of their unique suite of products."

Prior to joining Balanced Insight, Paul served as Vice President of Sales for Unitask Software, a recognized global leader in solutions that seamlessly extend the enterprise architecture of the Oracle E-Business application suite. In that role, Paul drove Unitask sales and revenue development activities worldwide, establishing the groundwork for an integrated sales distribution force that consisted of direct sales, integrated channel resellers and service partners for the company. Prior to his pioneering work at Unitask, Paul was an Area Sales Director for Attachmate Corporation. During his 11 years of success with Attachmate, he provided leadership for the top quota-achievers through the continual focusing on customer needs and that of solution selling. Paul has an accomplished record of selling excellence in a variety of industry verticals such as government, transportation, finance and manufacturing. Gervason holds a Bachelor's degree in Marketing from Xavier University in Cincinnati, Ohio.

About Balanced Insight
Balanced Insight is transforming BI delivery through with a superior business intelligence productivity and development experience for IT professionals. Balanced Insight's suite of BI tools, including Balanced Insight Consensus and Balanced Insight Integrator, work with leading BI platforms and allow companies to leverage their existing data assets through intuitive, self-service applications. The benefits for clients include increased project velocity and delivery speed, reduced project costs and higher end-user satisfaction. Balanced Insight delivers the flexibility and continuous process improvement businesses need to react and adapt with ever-increasing speed. Balanced Insight was founded by industry leader Tom Hammergren and is headquartered in Cincinnati, Ohio. For more information about Balanced Insight, please visit

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