SOURCE: Rock Candy Media

Rock Candy Media

December 20, 2011 14:10 ET

Baldirama Restaurant Group Taps Rock Candy Media as Agency of Record

AUSTIN, TX--(Marketwire - Dec 20, 2011) - Rock Candy Media, an Austin, Texas-based design and marketing agency, has been hired by Baldirama Restaurant Group as its agency of record. Rock Candy Media will align all the concerns under the Baldirama name with cohesive branding as part of Baldirama's overall growth strategy.

"We are pleased to have Rock Candy Media as our full-service agency, and look forward to working with them as we enhance all our marketing efforts," said Mourad Belkacem, CEO of Baldirama Restaurant Group. "We took our time interviewing different local companies and decided that Annie and her team at Rock Candy Media best fit our needs and our vision. They understand the new direction we wish to move in, and their creativity and capabilities are excellent."

The Baldirama Restaurant Group owns the Texican Café, located in south Austin and near Lakeline Mall, the Texican Sports Cantina at Brodie Oaks, Café 1626 on South Manchaca and the latest successful endeavor, Draft Pick, an upscale sports bar featuring over 30 different local drafts and a full menu, on Riverside.

"Each restaurant that comprises The Baldirama Restaurant Group is unique to Austin for different reasons, and Mourad has a great vision for the future. We plan to use traditional and online marketing with an emphasis on social marketing to get people talking about each concern as part of the rebranding process. These places are the gems of Austin, and we not only want to more fully engage their customer base, but increase their bottom line," said Annie Liao Jones, Rock Candy Media's owner.

While each brand will see makeovers in their websites, Facebook landing pages and other marketing materials, it is the launch of the newest Baldirama effort that takes center stage. Draft Pick opened in March, and is a new concept for a sports bar. Besides having the largest high definition sports screen in Austin, each booth contains its own monitor. The sleek, newly constructed building has plenty of parking located at the rear, and the atmosphere is upscale. An upcoming Facebook campaign will feature a different local draft beer each day with information about each beer. The campaign will culminate in January 2012 with a beer tasting event at the bar.

"We are excited about the marketing campaigns that Rock Candy Media have in store for us. Their expertise will build on the success we've already experienced," said Belkacem.

About Rock Candy Media
Rock Candy Media is an Austin, Texas-based design and marketing firm that offers a full suite of online and print solutions to help small businesses increase sales and productivity. For more information, visit

About Baldirama Group
The Baldirama Restaurant Group's first concept, the original Texican Café on Manchaca Road, began serving hungry Austinites in south Austin in 1988. Seven years later, they opened their second concept, Café 1626, a family-oriented south Austin eatery specializing in subs, burgers, pastas, pizzas and salads. Before too long, the "North Austin Renaissance" began and the Texican responded by adding its second Texican Café location near Lakeline Mall. A few years later, the Texican added a third location in Brodie Oaks but did so with a twist! The Texican Café took their love for Tex-Mex cuisine and combined it with Austin's love for sports, and created the Texican Sports Cantina -- the sports haven for your Tex-Mex cravin'! In March 2011, the Baldirama Restaurant Group added their fifth restaurant to the family, the Draft Pick, a hip, upscale sports restaurant in central Austin, catering to college students, young professionals and downtown dwellers.

Contact Information

    Annie Liao Jones
    Rock Candy Media
    office: 512.291.7626ext. 601