SOURCE: Baldwin Hardware

Baldwin Hardware

May 14, 2015 09:00 ET

Baldwin® Hardware Launches Inaugural Design Council at AIA National Convention; Showcases New Pocket Door Lock

Council Members Will Serve Two-Year Term, Receive Baldwin Discounts and Commemorate Baldwin's '70 Years Bold' Anniversary

ATLANTA, GA--(Marketwired - May 14, 2015) - Baldwin® Hardware, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE: SPB), today announced it is forming the Baldwin Design Council -- an advisory board of architects and designers sharing ideas and shaping the future of design. Selected members will receive many exclusive benefits, including discounts on Baldwin hardware, an invitation to a two-day design summit, industry recognition and media exposure, and exclusive access to Baldwin events and industry trade shows. All interested architects and designers are encouraged to register for consideration at www.baldwinhardware.com/design-council and visit the Baldwin booth #2525 at the AIA National Convention. Baldwin is accepting applications through July 31, 2015.

"This design council is an extension of our ongoing commitment to architects and designers, and it's a chance for Baldwin to recognize and reward the industry's best," said PJ Rosch, Baldwin brand manager. "As we look to 2016, Baldwin will be celebrating our 70th anniversary and exploring the many bold design moments in our company's history; these council members will have a prominent role in the year-long celebration."

The inaugural Baldwin Design Council will consist of 25 members who will serve a two-year term from August 2015 - August 2017.

Pocket Door Lock Slides into AIA
Hand forged and meticulously designed, Baldwin's new Pocket Door Lock provides architects and designers with endless design opportunities. Developed exclusively by Baldwin's renowned in-house team of designers, it will be available in four distinct collections. The Santa Monica line puts a visual emphasis on vertical and horizontal lines, with a focus on pure geometry without sacrificing comfort. It's available in both Large and Small varieties and 20 finishes. The Boulder collection features rustic undertones and is also available in 20 finishes, while the Palo Alto products blend soft lines with a contemporary flair and are available in 18 finishes.

Baldwin's Pocket Door Lock offers design flexibility and longevity with its patented Limited Lifetime PVD Finish™ Warranty. The Baldwin Lifetime finishes feature advanced finishing technology (Physical Vapor Deposition) to create a finish highly resistant to the effects of weather and normal usage. In fact, Baldwin's patent-protected PVD technology is 89 percent thicker than the nearest competitor and is especially resistant to salt-air corrosion. The new PDL is available in three finishes with this warranty: Polished Nickel, Satin Nickel and Polished Brass.

Baldwin also launched a playful social media campaign at AIA encouraging show attendees to snap pictures of its new Pocket Door Lock and share them with the hashtag #BaldwinPDL. Baldwin is rewarding fans for commenting and sharing images of the new PDL. To participate, check out Baldwin's social media channels on Twitter and Instagram.

For more information about Baldwin and the AIA National Convention, visit www.baldwinhardware.com and http://convention.aia.org/event/homepage.aspx.

ABOUT BALDWIN
Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders' hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders' hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia. 

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 15,000 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.

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