SOURCE: Baldwin Hardware

Baldwin Hardware

March 19, 2015 11:51 ET

Baldwin® Hardware Unveils New, Highly Anticipated Pocket Door Lock Product Line at 14th Annual Architectural Digest Home Design Show

Launches #BaldwinPDL Social Media Campaign to Giveaway New PDLs

NEW YORK, NY--(Marketwired - Mar 19, 2015) -  Baldwin® Hardware, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE: SPB), today unveiled its sleek new Pocket Door Lock (PDL) product line, including four collections available in 18 finishes, at the 2015 Architectural Digest Home Design Show booth number 295. The collections include Santa Monica (Large and Small), Palo Alto™ and Boulder™ and feature Baldwin's stunning craftsmanship and hand-forged design. Each is distinctly Baldwin with crisp, clean lines and multiple configurations to fit a wide array of designs and applications, including privacy, passage and key entry doors.

"We have been working tirelessly with the A+D community to ensure their every design want, need and desire is met through Baldwin's vast portfolio of products," said PJ Rosch, Baldwin brand manager. "The demand for a Baldwin PDL has been great, and we are thrilled to unveil these four distinctly Baldwin collections."

In addition, Baldwin launched a playful social media campaign encouraging show attendees to snap pictures of its new Pocket Door Lock and share them with the hashtag #BaldwinPDL. Baldwin is also rewarding fans for commenting and sharing images of the new PDL. To participate, check out Baldwin's social media channels on Facebook, Twitter and Instagram.

Click to Tweet: Win a new Baldwin Pocket Door Lock for you and a friend. Follow @BaldwinHardware, retweet #BaldwinPDL image and tag a friend.

Pocket Door Lock
Hand forged and meticulously designed, Baldwin's new Pocket Door Lock provides architects and designers with endless design opportunities. Developed exclusively by Baldwin's renowned in-house team of designers, it will be available in four distinct collections and 18 finishes. The Santa Monica line puts a visual emphasis on vertical and horizontal lines, with a focus on pure geometry without sacrificing comfort. It's available in both Large and Small varieties. The Boulder collection features rustic undertones, while the Palo Alto products blend soft lines with a contemporary flair.

Baldwin's Pocket Door Lock offers design flexibility and longevity with its patented Limited Lifetime PVD Finish™ Warranty. The Baldwin Lifetime finishes feature advanced finishing technology (Physical Vapor Deposition) to create a finish highly resistant to the effects of weather and normal usage. In fact, Baldwin's patent-protected PVD technology is 89 percent thicker than the nearest competitor and is especially resistant to salt-air corrosion. The new PDL is available in three finishes with this warranty: Polished Nickel, Satin Nickel and Polished Brass.

QuickShip
Baldwin also unveiled its new QuickShip program, which is designed to expedite shipping of its most popular styles, designs and finishes to customers in the United States and Canada. Nearly 600 SKUs will be available through Baldwin QuickShip beginning April 6, and customers will be delighted to know their order will be processed and shipped within five days.

The mix of products will include Baldwin's best-selling handlesets, preconfigured knobs and levers, and high-quality hinges. Thirteen handlesets will be available in five stunning finishes and in both tubular and mortise functions. QuickShip is exclusive to the Baldwin Estate portfolio, which offers signature looks with unparalleled elegance and unrivaled quality. From traditional and transitional to modern and contemporary, Baldwin's QuickShip program offers the best in design flexibility, style and delivery.

New Website
Bold design inspiration flows from every page of Baldwin's new redesigned website, which offers architects and designers easy access to Baldwin's expansive portfolio of stunning, handcrafted hardware. The website has been designed with the user experience in mind; offering enhanced search functions, in-depth luxury project portfolios and mobile optimization. Additionally, the website features Baldwin's rich Lock Designer, which allows users to create their own signature look. It is also available as an app through the App store.

For more information about Baldwin and the Architectural Digest Home Design Show, visit www.baldwinhardware.com and www.archdigesthomeshow.com.

ABOUT BALDWIN
Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders' hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders' hardware (Stanley-National Hardware), #2 in Mexico residential hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands employs over 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.

Contact Information