MONTREAL, QUEBEC--(Marketwire - Sept. 24, 2012) -
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Digital marketing agency BAM Strategy came up with its own winning strategy to launch client Mead Johnson Nutrition's new tub and refill system for their Enfamil® and Enfapro® product line. The integrated digital campaign fashioned by BAM Strategy not only provided Mead Johnson Nutrition with a dynamic and successful way to outreach and engage new clients, but it was so powerful that it nabbed BAM Strategy prestigious honours at the 2011 Summit International Awards and the Communicator Awards.
"For the campaign promoting the launch of our new Tub and Refill System for Enfamil® A+, we turned to BAM to support our digital strategy and execution. We gave Moms the ability to learn more about the new and innovative packaging by scanning a QR code and accessing a mobile website that was created for the program on which they could first watch a video to discover the new format, then join the Enfamil Family Beginnings® program to get exclusive offers. BAM worked to create digital campaign elements that tied together several foundations of our strategy into one cohesive package," said Lorraine Taylor, CRM Manager for Mead Johnson Nutrition. The campaign consisted of print media, a microsite, mobile video page, media and website banners, newsletter updates and an email campaign.
The integrated digital campaign was so comprehensive and effective, the Enfamil® "Get the Scoop" Contest was recognized with the Bronze Summit Creative Award in the Online Campaign Category and with the Silver Communicator Award in the IC2 /Integrated Campaign - Business to Consumer Category.
"By entrusting BAM with this work, Mead Johnson Nutrition provided us with a great opportunity to elevate their launch campaign. And so we did - incorporating video, QR codes and mobile design, in addition to our usual medias," said BAM Strategy's Art Director, Laura Abi Chedid. "The result - an award-winning, clean and bright design true to the Mead Johnson brand."
About BAM Strategy
BAM Strategy is a full-service digital marketing agency located in the heart of Montreal's Old Port. With brand name clients including CoverGirl, Heinz, Gillette, Herbal Essences, Reebok/CCM, Catelli and Mead Johnson Nutrition, BAM Strategy helps companies embrace emerging technologies and leverage their social power to directly reach and connect with their audience. BAM's expertise includes and extends beyond website design, contests, newsletters, eBlasts, Facebook apps, media buying and banners. For more information, please visit www.bamstrategy.com.
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