SOURCE: WhitePages


September 08, 2009 08:00 ET

Ban The Phone Book Surpasses 12,000 Signatures to Stop the Waste of White Pages Phone Books

Georgia Joins Ohio, Florida, and Missouri in Embracing "Opt-In" Programs to Help Put a Stop to the Mass Printing and Automatic Delivery of White Pages Phone Books

SEATTLE, WA--(Marketwire - September 8, 2009) - WhitePages ( today announced that the Ban The Phone Book campaign ( has surpassed 12,000 signatures in less than one month following survey results indicating that 81 percent of consumers are willing to embrace "opt-in" programs to receive the white pages phone book. According to WhitePages, if every US household stopped receiving the white pages phone book, millions of trees and up to $17 million in taxpayer funded recycling fees would be saved every year.

"Whether it's an online directory like WhitePages, social networks, or search engines, there are numerous free alternatives to the printed white pages phone book," said Alex Algard, founder and CEO of WhitePages. "Consumers can get everything provided by the white pages phone book online for free and so much more, regardless of location or device. There's no reason for the white pages phone book spam to continue only to end up in landfills."

One of the biggest obstacles standing in the way of eliminating the white pages phone books is that laws in many states require phone companies to publish and deliver white pages phone books to every landline subscriber. With Georgia joining Ohio, Florida and Missouri to embrace opt-in programs, WhitePages hopes to use the growing momentum of Ban the Phone Book, as well as its Facebook fan page where nearly 2,700 people have joined, to get more states to eliminate the automatic delivery of the white pages phone book to save the environment.

For environmentally conscious consumers interested in curbing the unsolicited, and unnecessary, mass printing and automatic delivery of white pages phone books, offers the following five recommendations:

1. Sign the Ban the Phone Book Opt-In Petition. Sign the petition to show support for developing opt-in programs for individuals to request receiving the white pages phone book versus receiving it automatically.

2. Recycle your white pages phone books. Under 20 percent of white pages phone books are recycled nationally per year according to WhitePages. The rest are eventually burned or end up in landfills, which when bunched together take up very large areas of landfill space. Visit to learn more about recycling and always recycle unused or old phone books.

3. Become familiar with free online and mobile alternatives to using the phone book. Contact information for nearly every adult in the US is available online for free. A WhitePages survey found that 78.5 percent of US adults prefer using online directories, their inner network of friends and family, search engines, and social networks over the white pages phone book. Help make white pages phone books obsolete by using free online services such as the website or mobile applications or other services like Google's GOOG-411.

4. Use social media to become a BanThePhoneBook advocate. Don't ignore those piles of white pages phone books you see in front of mailboxes and recycling bins. Take pictures and videos and share them on YouTube, Flickr, Twitter, and other social media platforms to share your outrage and get your family and friends to join the cause.

5. And if you're really outraged, write your State Representative. Creating opt-in programs is part of a national trend in which many states have already signed on, including Ohio, Florida, and Missouri. Let your state representative know where you stand.


Led by WhitePages, was formed to educate consumers on the environmental impact of the mass printing and distributing the white pages phonebook. The mission is to support both telephone companies and consumers in their efforts to curb the unsolicited, and unnecessary, printing and delivery of white pages phone books.

About WhitePages

As the largest and most trusted online directory, WhitePages offers a suite of free mobile and Internet services that makes it easy for people to find and immediately connect with anyone in the U.S. Only WhitePages offers one-click access to more than 200 million adults and powers more than 2 billion searches on over 1,300 partner sites including Verizon, AOL, United States Postal Service, and MSN. For more information, please visit or check out the WhitePages blog at

WhitePages and their respective logos are trademarks, registered trademarks, or service marks of WhitePages. Other products and company names mentioned are the trademarks of their respective owners.

Contact Information

  • Media Contacts:
    Deanna Leung Madden
    Buzz Builders for WhitePages
    Email Contact

    Michele Mehl
    Buzz Builders for WhitePages
    Email Contact