SOURCE: Infor Global Solutions

Infor Global Solutions

March 31, 2011 13:00 ET

Banco de Credito Increases Sales With Infor CRM Epiphany, Receives Award for Excellence

Leading Industry Analyst Firm and 1to1 Media Recognize BCP With 2011 CRM Excellence Award

ATLANTA, GA--(Marketwire - March 31, 2011) -   Infor, a leading provider of business application software serving over 70,000 customers, today announced that Banco de Credito in Peru (BCP) has been selected as the Silver winner of the 2011 Gartner and 1to1 Media CRM Excellence Awards. Utilizing Infor CRM Epiphany since 2009, BCP was recognized in the Integrated Marketing category for excellence in integrating people, processes and technologies to drive marketing performance and overall return on investment. As a direct result of their choice to implement CRM Epiphany, the contribution of CRM to sales rose from 15 percent in 2008 to 40 percent in 2010, helping BCP to increase their number of profitable marketing initiatives and sales totals as a whole.

News

  • BCP, the largest Peruvian bank, with more than three million customers, was chosen as the Silver winner of the Gartner and 1to1 Media CRM Excellence Awards in the Integrated Marketing category.
  • CRM Epiphany Outbound Marketing and Interaction Advisor provide BCP with integrated campaign data from inbound and outbound channels, enabling easy data synchronization between all marketing campaigns and a comprehensive view of customer trends.
  • BCP customers now receive more relevant offers tailored to their particular demographic and behavior supported by the robust analytics model in CRM Epiphany that allows for more personalized marketing promotions.
  • As a result of the product's ability to streamline processes and increase efficiency, CRM Epiphany helped BCP reduce their campaign cycle times by half, so they can run more successful campaigns over a shorter period of time.
  • Because their customers now receive more relevant, targeted offers, BCP's credit card unit sales originating from direct marketing campaigns have tripled since their implementation of CRM Epiphany.

BCP Quote
"In our continuous effort to offer our customers better products and services, CRM Epiphany helped us to be more efficient and to launch more campaigns in the same amount of time, with offers more relevant for the customers, which increases our sales and our customer satisfaction," said Benjamin Castro, CRM Senior Manager, BCP.

Infor Quote
"Infor's CRM helps companies to make intelligent marketing decisions by determining the optimum message for each customer," said Jackie Palmer, senior product manager, CRM, Infor. "Companies in any industry, not just banks like BCP, can use CRM Epiphany to drive revenue through more focused and customized campaigns."

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About BCP
Founded in 1889, BCP is the largest Peruvian bank with more than 10,000 employees, 3 million customers and 330 branches worldwide. BCP, 120 year-old institution, has the widest penetration and distribution network in Perú, and has a market share of 31.6% in loans and 34.4% in deposits. To learn more about BCP, please visit www.viabcp.com.

About Infor
Infor is a leading provider of business software and services, helping 70,000 customers in 125 countries improve operations and drive growth. To learn more about Infor, please visit www.infor.com.

Note: The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.