June 18, 2008 12:03 ET

BancVue and FIRST ROI Launch Dedicated Credit Union Team

New C4 Team Will Focus on Delivering Specialized Consumer Account Products, Consulting and Marketing Support to Credit Union Partners

AUSTIN, TX--(Marketwire - June 18, 2008) - BancVue, an innovative financial services provider exclusively serving community banks and credit unions, and marketing partner FIRST ROI, the leader in online marketing for community financial institutions, today announced the formation of a newly dedicated credit union team titled C4. C4, an acronym for Certified Champions for the Community of Credit Unions, has been established to ensure the firm's sales, implementation and consulting efforts exceed community credit union's specialized needs.

The C4 team is comprised of professionals experienced in credit union operations representing all areas of service within BancVue and FIRST ROI. This expertise is honed through intensive Credit Union Certification Training, including an in-depth training program taught by Dennis Dollar, principal partner of Dollar Associates LLC and former Chairman of the National Credit Union Administration.

"I was very impressed by the commitment of BancVue and FIRST ROI to put together a quality team to focus specifically on credit unions and their unique needs," said Dollar. "I was thrilled to be asked to be a part of their training program."

BancVue and FIRST ROI's deep industry experience combined with Dollar's in-depth training gives each C4 team member unparalleled insight to credit union structure, operations, products, membership and trends. The new C4 team supports BancVue and FIRST ROI's common mission to help community financial institutions compete and win the battle for deposits against mega banks and internet banks.

"Our goal is to guarantee that BancVue and FIRST ROI solutions exceed the needs of our credit union partners, making them a force to be reckoned with in their markets," said Gabriel Krajicek, CEO of BancVue.

"This specialized focus on the credit union segment enables our partners to deliver great member benefits and returns that attract new members and deposits," said John Waupsh, CEO of FIRST ROI.

About BancVue

BancVue is passionately dedicated to empowering community financial institutions to compete and win in the war for deposits and become the leader in their market. BancVue's REALChecking™ system provides innovative and exciting checking accounts that deliver new members and increase core deposits. Each REALChecking product is implemented with experience driven consultation, technology integration, proven marketing tactics and materials, launch support and training that ensures each product's success.


The leader in online marketing for financial institutions, FIRST ROI was founded to give financial institutions a real return on their marketing investment via their FIRSTBranch product, a targeted, sales-driven online marketing system. From web design to pay-per-click to SEO and online refer-a-friend programs, FIRST ROI manages their clients' online presence, shows them the return on investment they're making from it, and works with them each month to improve their results. With FIRST ROI, results come first.

Contact Information

  • Media Contact:
    Ryan Kelly
    PetersGroup Public Relations
    Email Contact