SOURCE: BancVue

BancVue

September 11, 2013 08:00 ET

BancVue Awards Proof Advertising Media Duties for Flagship Kasasa® Brand

AUSTIN, TX--(Marketwired - Sep 11, 2013) - BancVue®, the leading provider of innovative products, dynamic marketing and data-driven consulting solutions to community financial institutions nationwide, has chosen Austin-based agency, Proof Advertising, as media agency of record for its brand of free reward-based checking accounts, Kasasa.

Currently the premier offering for over 170 community bank institutions across 41 states with the 15th largest media spend for banks and the 11th largest combined branch network for banks, Kasasa is BancVue's leading brand helping level the playing field for community financial institutions, enabling them to compete against megabanks throughout the country by providing them with consumer-demanded innovative banking products. 

Proof won the business following a competitive review that began in April. Kasasa is currently on track to invest nearly $9 million in marketing on behalf of clients in 2013 and anticipates spending over $10 million in 2014. Under the new partnership, Proof will be responsible for partnerships, sponsorships, and consumer-driven digital, traditional, and grassroots media strategy, planning and buying for each financial institution offering the Kasasa brand. Media duties for Kasasa will cater to each financial institution individually at a local and hyper local level, and also cover regional coop programs. Proof will also handle financial B2B media for BancVue. Creative advertising duties are handled in-house at BancVue and promote the Kasasa brand's free reward checking accounts and high tech money management tools to customers across all participating banks under one unified brand message.

"With the expertise and success Proof has had working with local businesses under one brand with Subway, it seems like a natural fit," says Gabe Krajicek, CEO of BancVue. "We're excited to leverage their experience on a local and national scale to heighten brand awareness and double down on success for all our Kasasa partner financial institutions."

"BancVue has been waging war against the megabanks since 2004, and the introduction of Kasasa in 2009 has been the key driver in its ongoing success," remarks Bryan Christian, President of Proof Advertising. "This is a huge win for us as it not only gives us the opportunity to craft tailored media strategies with each participating financial institution on an individual level, but it also lets us become part of a booming trend in the banking industry where the service and benefits offered by community banks and credit unions can now outweigh those of massive corporate financial institutions. Kasasa helps the local guys capitalize on that ground swell, and we look forward to helping amplify their message as they continue becoming a force to be reckoned with."

About BancVue
BancVue is a provider of innovative products, world-class marketing, and data-driven consulting solutions to community financial institutions across the United States. Featuring offerings like Kasasa, a national brand of superior products and marketing scale, BancVue products are designed to deliver controlled new account growth, higher profitability, and increased customer retention. Today, serving nearly 700 community banks and credit unions across the country, BancVue is empowering its clients to compete in and win the war against megabanks. For more information on BancVue, visit www.bancvue.com.

About Proof Advertising
Proof is a full service independent advertising agency based in Austin, Texas specializing in creative solutions for innovative brands nationwide. Clients include: 3M, SUBWAY® Restaurants, Cargill, Huawei Device USA, Hyatt Resorts, San Antonio Tourism, Honeywell Aerospace and Baylor University. For more information visit: http://www.proof-advertising.com.

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