March 14, 2005 05:00 ET

Bandai and Picsel Spearhead New Content Services For Mobile



MARCH 14, 2005 - 05:00 ET

Bandai and Picsel Spearhead New Content Services For

GLASGOW, Scotland & NEW ORLEANS--(CCNMatthews - Mar 14, 2005) -

Picsel Technologies Ltd., a provider of solutions that enable intuitive
interaction with rich content on small screen devices, and Japan's
leading content provider Bandai Networks Co. Ltd., have today announced
a strategic partnership to co-develop exciting rich mobile content
services based upon Picsel's ground breaking content platform.

Leveraging the Japanese giant's established mobile partnerships, the
agreement also appoints Bandai Networks as a tier one sales partner and
licensee of Picsel's product line. The agreement was arranged by
Khazana, Inc., Picsel's established sales partner and licensee in Japan.

Further announcements featuring Bandai Networks, Picsel, Khazana and
other major Japanese corporations will be announced in Q2 and Q3 2005.

Imran Khand, Picsel CEO said, "Picsel is delighted to be working with
Bandai Networks to pioneer the development of new and innovative mobile
markets and technologies. One of our key strategies is to unlock the
potential of mobile devices, by enabling fun, compelling and rich user
experiences which consumers can intuitively control."

"Picsel's leading edge platform has shattered the barrier's restricting
creativity and innovation in defining real value add mobile services,"
said Toyoshi Takahashi, Managing Director of Bandai Networks. "This
partnership of leading brand content and best of breed technology will
spearhead the creation of new mobile content markets which deliver
engaging and meaningful experiences to consumers".

For the first time in mobile, Picsel's content platform delivers
converged content, allowing myriad content formats to be 'mixed and
matched' to create new mobile experiences. Thus, new services such as
enhanced mobile comics can be created featuring cell animations,
integrated sub games and web connectivity - all through a single
application interface.

About Picsel Technologies

Picsel brings mobile content to life through a unique suite of patented
User Interface and application functionalities, which delivers an
intuitive user experience on the smallest of device screens. The company
has offices in Europe, Asia and the US which serve the following
customers: Motorola, Samsung, Sharp, Sony, Panasonic, NTT DoCoMo and

CEO: Imran Khand

For more information, visit

About Bandai Networks

Established as a subsidiary of Bandai Co., Ltd. in September of 2000,
Bandai Networks builds on its parent company's strength in character
merchandising and adds an expertise in server management and
applications, innovative concepts, and strategic business partnering to
operate a wide variety of mobile phone and Internet content services.
Bandai Networks currently boasts 4.2 million subscribers to its domestic
pay mobile phone services. Stocks went public on the JASDAQ Market (code
3725) on December 12, 2003.

President and CEO: Satoshi Ohshita

For more information, visit

About Khazana

Khazana, Inc. was founded in Tokyo Japan in May 2004. Khazana is a tier
one sales representative for Picsel in Japan, and operates as a licensee
and partner distributor to the region. Khazana's vision is to enable the
convergence of rich content and technology for the Japanese market.

CEO: Iku Mohamed


Contact Information

    Khazana, Inc.
    Mr Iku Mohamed
    Media Relations (Japan)
    +81 (3) 6717 4545 (FAX)
    Tel: +81 (3) 6717 4570
    Picsel Technologies Ltd.
    Mr Zubair Salim
    Media Relations (Global)
    +44 141 885 5599 (FAX)
    Tel: +44 141 885 5588