SOURCE: Bang & Olufsen

Bang & Olufsen

June 23, 2016 12:18 ET

Bang & Olufsen Announces a Collaboration With Google on Google Cast™

CHICAGO, IL--(Marketwired - June 23, 2016) - Today Bang & Olufsen announces a collaboration with Google and brings Google Cast* to the Bang & Olufsen's all-in-one wireless music system: BeoSound 35 and BeoSound Essence (2nd generation), a one touch music control.

The Wi-Fi based Google Cast technology lets you enjoy entertainment streaming services such as Spotify**, Deezer and TuneIn directly casted to the network speaker BeoSound 35 or via a BeoSound Essence. You simply tap the Cast button on your favorite mobile music app to start playing music from your Bang & Olufsen product.

Google Cast enables you to enjoy music directly from the cloud instead of music playing from your device, risking disrupting your music experience with text messages or phone calls. As a bonus this saves battery on your device. Using Google Cast everybody is a DJ, where ease of use and great sound quality gives the consumer an optimal music experience on their Bang & Olufsen products.

Google Cast will be available via a software push at the end of June, and will be prompted directly to existing customers. Beside Google Cast, Bang & Olufsen products support Apple AirPlay, DLNA, Bluetooth and BeoLink Multiroom, making it possible to choose between various streaming technologies. The BeoSound 35 with Google Cast is now available for testing.

See more at

* In markets where the Google Cast technology is available. Google Cast is a trademark of Google Inc.
** Coming soon.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

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Contact Information

  • For more information, please contact:
    Dora Czeczotka
    Bang & Olufsen America, Inc.
    Sr. Marketing and PR Manager
    847-590-4920 direct