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July 18, 2011 14:21 ET

Bank of America, NewsCorp and Ford Sinking; Brainy Babies Announces New Infomercial Initiative Aimed at Parents, Grandparents and Investors

Pro Penny Trader's Afternoon Jolt features Bank of America (BAC), Ford (F), NewsCorp (NWSA) and Brainy Babies (TBBC)

LAS VEGAS, NEVADA--(Marketwire - July 18, 2011) - Investment Updates: Today's focus is on Bank of America (BAC), Ford (F), NewsCorp. (NWSA) and Brainy Babies (TBBC).

Banking News

Bank of America (BAC) might have to build its capital cushion to $50 billion as mortgage losses continue to hamper the company's bottom line. Expenses tied to toxic home loans could total $20.4 billion in the second quarter, pulling the bank further from capital ratios demanded under new international standards.

Automotive News

Ford (F) will try to spur vehicle sales with the launch of Octane Academy, a new consumer-focused program aimed at extreme sports, action sports and racing enthusiasts. The Ford Octane Academy will unite sports fans with their favorite Ford action sports drivers – Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin Jr. – for the unique opportunity to get behind the wheel and experience the extreme excitement of performance driving.

Entertainment News

Newscorp (NWSA) fell more than 5% on heavy trading today as Rupert Murdoch's media empire continues to be engulfed in the UK based wire-tapping controversy. Murdoch is trying to stop the crisis from spreading to the United States, where many of his most lucrative assets -- including The Wall Street Journal, Fox TV network, 20th Century Fox film studio, and the New York Post – are located.

Brainy Babies (TBBC) is strengthening its marketing efforts with a new marketing blitz. The company's line-up of more than 200 toys, books, videos and games will be featured in a new infomercial called the "Learning for a Lifetime System." TBBC has test the 28-minute DRTV ad in selected markets. As a major part of its go-forward growth plan, it intends to roll out the infomercial against the massive audience of parents, grandparents and educators who are potential purchasers of Brainy Brand's products.

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