SOURCE: United Way of Miami-Dade

United Way of Miami-Dade

United Way of Miami-Dade

United Way of Miami-Dade

January 30, 2012 08:45 ET

Bank of America and Wal-Mart Partner With United Way of Miami-Dade to Launch Public Awareness Campaign Promoting Tax Credits

United Way Center for Financial Stability to Offer Tax Help and Financial Resources Year-Round

MIAMI, FL--(Marketwire - Jan 30, 2012) - United Way of Miami-Dade is launching a public awareness campaign to inform families who earn less than $49,078 annually that they can receive up to $5,751 in tax credits through the Earned Income Tax Credit (EITC). In addition, the campaign is promoting dozens of Volunteer Income Tax Assistance (VITA) sites in Miami-Dade that offer free tax services by IRS-certified volunteer preparers to those who qualify. This campaign is made possible by two separate grants -- a $20,000 grant from Bank of America and a $15,000 grant from the Wal-Mart Foundation.

United Way is utilizing radio and outdoor advertising to reach its target audience. The "Put more money in your pocket" message will be heard on Spanish, English and Creole radio stations and seen on Metrorail carts and stations. The campaign also combines public relations, website and social media outreach with a direct marketing component via United Way's database of supporters and partner agencies. For detailed information, the community is encouraged to call 211 or visit http://www.unitedwaymiami.org/eitc for detailed information.

In addition to free tax preparation, working individuals and families can access year-round financial services and support -- from financial coaching to benefits enrollment to employment assistance and credit counseling -- at the United Way Center for Financial Stability.

"Each year billions of dollars in tax refunds are not claimed by the people who most need those funds, because they don't know they qualify or how to properly file their taxes," Harve A. Mogul, president and CEO, United Way of Miami-Dade, said. "We are grateful to Bank of America and Wal-Mart for their dedication to helping our neighbors file their taxes correctly and access much needed funds."

For more information about free tax preparation sites call 211, or visit www.UnitedWayMiami.org/FinancialStability

For information on free year-round financial services, contact the United Way Center for Financial Stability at 305-688-3551.

About United Way of Miami-Dade
For 90 years, United Way of Miami-Dade has been an innovative force in the community with a long and successful track record of responding to emerging needs and transforming people's lives. Today our work is focused on education, financial stability and health -- the building blocks of a good life. We invest in quality programs, advocate for better policies, engage people in the community and generate resources. To learn more, give, advocate or volunteer, visit www.unitedwaymiami.org, www.facebook.com/UnitedWayMiami or www.twitter.com/UnitedWayMiami.

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