SOURCE: Banzai

January 13, 2011 08:30 ET

Banzai Credit Union Marketing Brings Financial Literacy to Tampa High Schools

TAMPA, FL--(Marketwire - January 13, 2011) - In an effort to improve basic financial literacy knowledge among high school students -- more than 50 percent of seniors fail when tested on the subject, according to a 2008 National Jump$tart Coalition® survey -- Grow Financial Federal Credit Union recently began offering teachers and students in the Tampa Bay area free access to Banzai™, a nationally-known financial education program.

Since September, Tampa teachers have enrolled over 1,200 students in this innovative web-based financial literacy program.

"Banzai's Life Scenarios give students exposure to the financial dilemmas which come with adulthood," said Justin Deskins, student services specialist for Grow Financial. "Our credit union's goal is to prepare Tampa teens with the financial know-how to make smart, confident choices and reverse the national trend impacting financial literacy."

The Banzai program is geared toward middle and high school students, and teaches such core money management principles as:

  • Living within your means;
  • Dividing income between short- and long-term wants and needs;
  • Setting aside money for emergencies; and
  • Making tradeoffs to stay within budget.

"There is such a great need for financial education in our nation. Students don't even know what financial terms mean," said Gail Charpin, 12th grade financial algebra teacher at Ridgewood High School. "This program allows me to do my part as an educator."

Tampa-area teachers interested in providing their students with Banzai program materials should contact Justin Deskins at Finlit@growfinancial.org or call 1-800-839-6328 extension 2458. As the largest financial literacy program of its kind in the nation, www.TeachBanzai.com is used by approximately 1,800 schools throughout all 50 states. Banzai is partnered with credit union marketing experts Third Degree Advertising.

About Banzai
Banzai helps students learn to make smart spending and savings decisions while working closely with credit unions to build their brands and increase youth membership. In October 2010, Banzai was awarded the Excellence in Financial Literacy Award for Best in Curriculum from the Institute for Financial Literacy. Nearly 2,000 teachers and thousands of students in all fifty states have benefited from Banzai's online financial literacy curriculum. Banzai has also helped more than 100 credit unions connect with local educators to provide a better learning experience to teenaged youth. For more information, visit www.teachbanzai.com, or www.cuinschool.com. Banzai is a partner with credit union advertising specialist Third Degree Advertising.

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