SOURCE: The Bar Method

The Bar Method

March 04, 2011 10:00 ET

The Bar Method™ and Twentieth Century Fox Home Entertainment Partner to Promote Dance Fitness in Celebration of Academy Award-Nominated Film Black Swan

Black Swan Available on Blu-Ray Disc and DVD March 29

SAN FRANCISCO, CA--(Marketwire - March 4, 2011) - Fitness sensation The Bar Method, known for its unique full-body exercise program that utilizes a ballet bar technique, is partnering with Twentieth Century Fox Home Entertainment to promote dance fitness and a healthy body in celebration of the release of the Academy-Award® nominated film Black Swan, available on Blu-ray Disc and DVD March 29th.

Throughout the month of March, The Bar Method will offer an ongoing Black Swan sponsored training series at Bar Method studios located in New York City, West Los Angeles, West Hollywood, Downtown San Francisco, the flagship San Francisco Marina studio, Miami, Chicago, Seattle, Dallas and Portland to celebrate the film's upcoming release on Blu-ray and DVD.

The month long promotion will culminate with an exclusive media event at the New York City SoHo studio where founder Burr Leonard will teach a master class to representatives from the cast and crew of Black Swan.

According to Burr Leonard, Founder of The Bar Method, "The Bar Method workout sculpts an elongated, lean firm body, often associated with ballet dancers. Through our program participants can expect a healthy, toned appearance while gaining grace and poise."

"Black Swan has become a cultural phenomenon that has reignited interest in the beauty of classical ballet," said Mary Daily, Executive Vice President, Marketing, Twentieth Century Fox Home Entertainment. "The partnership with The Bar Method capitalizes on the intense popularity of the film while providing a healthy and effective exercise program based on the fundamentals of dance."

About Black Swan
BLACK SWAN follows the story of Nina (Natalie Portman), a ballerina in the New York City Ballet trying to make it to the top. When artistic director Thomas Leroy (Vincent Cassel) decides to replace prima ballerina Beth MacIntyre (Winona Ryder) for the opening production of their new season, Swan Lake, Nina is his first choice. But a new dancer, Lily (Mila Kunis), also impresses Leroy and becomes Nina's competition. Nina fits the White Swan role perfectly with her innocence and grace, but Lily is the personification of the Black Swan with her fiery personality. As the two young dancers expand their rivalry into a twisted friendship, Nina begins to get more in touch with her dark side with a recklessness that threatens to destroy her.

About The Bar Method
The Bar Method (www.barmethod.com) is a full-body exercise program created by Burr Leonard. The workout utilizes a ballet bar fitness technique and draws from the principles of isometrics, dance conditioning, interval training, and physical therapy. The result is a noticeable "Bar Method" sculpted body featuring:

  • Firm, elongated muscles
  • Reduced body fat
  • High muscle definition in the chest
  • Improved posture
  • Long, narrow thighs
  • A lifted seat and defined hamstrings
  • Strong, flat abdominals
  • Increased stamina and energy
  • Extended youthfulness

About Burr Leonard, Founder of The Bar Method
Burr Leonard is the founder and creator of The Bar Method, a full-body exercise workout that utilizes a ballet bar technique. The method draws from the principles of isometrics, dance conditioning, interval training, and physical therapy. With 20 years of experience in the fitness field, she and her business partner have turned their one Bar Method studio into a franchise operation with 30+ studios and a media company selling exercise DVDs and accessories. Huffington Post, ABC News, KUSI TV, and KUSA-TV have featured Burr Leonard's The Bar Method.

About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

For more information about The Bar Method or to request an interview with Burr Leonard, please contact:

Jessica Lennon
KMR Communications, Inc.
(212) 213-6444
Jessica@kmrpr.com

Contact Information

  • Contacts:
    Jessica Lennon
    KMR Communications, Inc.
    P: 212.213.6444
    F: 212.213.4699
    Email Contact

    Amanda White
    Hill & Knowlton for Fox Home Entertainment
    Email Contact
    310-633-9411

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