SOURCE: Thinkronize

December 16, 2008 06:00 ET

"Barack Obama" Rules in National Ranking Revealing Most Popular Internet Keywords Entered by K-12 Students

netTrekker d.i.'s Quarterly "Top 15 In-School Search Index" Provides Real-Time Ranking of Terms Our Kids Are Searching for Most

CINCINNATI, OH--(Marketwire - December 16, 2008) - If Internet search engines were an indicator of the outcome of a presidential election -- and if kids could vote -- Barack Obama would have won 2-1. This fall, K-12 students around the country entered "Barack Obama" into their school's Internet search engines just behind more typical kid-oriented terms, "Dogs" and "Games" and well ahead of "John McCain."

Starting today, the fall 2008 "Top 15 In-School Search Index" of the most active search terms will be available on Thinkronize, Inc's netTrekker d.i. site The index offers insight into what our nation's students are learning about, care about and want to know more about.

For this fall quarter (August - October 2008), "Dogs" reigned in the most searches, with "Games" coming in at #2 -- showcasing that dogs are also kids' best friend, and that games can be an engaging learning tool. Our President Elect Barack Obama came in at #3, "animals" at #4 and "Halloween" at #5. The total number of unique search terms for the fall quarter was 1,087,610.

"There is no doubt that search behavior on our consumer search engines can offer an insightful window into the minds of our population," said Thinkronize CEO Randy Wilhelm. "Our in-school search index offers a kid-centered, educationally-oriented view. And, for this quarter, it is gratifying to see that kids were taking an interest in presidential politics."

The "Top 15 In-School Search Index" is tracked by Thinkronize, a leader in the digital delivery of K-12 educational content and developers of netTrekker d.i., the #1 safe educational search tool in K-12 schools. netTrekker d.i. is now used by over 12 million students, 600,000 teachers, and 21,000 schools in all 50 states in the United States.

Following are this fall's top 15 most active keyword searches:

Ranking         Keyword

1               Dogs
2               Games
3               Barack Obama
4               Animals
5               Halloween
6               Football
7               Civil War
8               Christopher Columbus
9               John McCain
10              Weather
11              Frogs
12              Plants
13              Native Americans
14              Cats
15              Cells

About Thinkronize

Founded in 1999, Thinkronize is a leader in the digital delivery of K-12 educational content and is dedicated to enhancing the education of today's youth with highly effective technologies that deliver the rich educational value of the Internet to every child in a safe, relevant, easy-to-use format. With the mission to help every child learn and a belief that technology can transform education, Thinkronize was first to market with a standards-based educational search engine, utilizing the services of Academic Benchmarks (, the premier provider of comprehensive standards-based K-12 educational databases, alignment tools, and integration products. Thinkronize's flagship product, netTrekker d.i., is the #1 educational search tool in K-12 schools and is currently used in over 21,000 schools nationwide. Peers, educators, and parents have honored Thinkronize and netTrekker d.i. over 25 times for its contribution to education. In 2007, netTrekker d.i. was named the Best Education Solution in SIIA's CODiE award competition. In addition, Thinkronize was named to the 2007 Inc. 5000 and 2006 Inc. 500 lists as one of the fastest growing private companies in the United States. The company was founded by Robert Reinders and currently serves over 12 million students in all 50 states, including adoptions by key districts and states nationwide. For more information visit or phone 877-517-1125.

Contact Information

  • Agency Contact:
    Audrey Mann Cronin
    Mann Cronin PR
    Email Contact