February 05, 2013 09:30 ET

Barclaycard Announced as Official Sponsor for Exciting New Summer Event in Hyde Park

LONDON, UNITED KINGDOM--(Marketwire - Feb. 5, 2013) - This summer is set to welcome a new and ground-breaking event at London's Hyde Park. Barclaycard British Summer Time will run from the 28th June to the 7th July and will give music fans the chance to see some of their favourite acts live on stage in one of London's greatest outdoor settings.

In what is an exciting new development for London, two weekends of live music will come either side of a diverse mid-week programme of entertainment from Monday to Thursday. Visitors will also have the opportunity to get involved with smaller, more intimate events, covering film, music, literature and sport. With Bon Jovi already named as the first headliner on July 5th and more high profile acts to be announced in the coming weeks, Barclaycard customers will have an exclusive opportunity to purchase pre-sale tickets from Wednesday 30th January, before tickets are available to the general public.

Dan Mathieson, Head of Sponsorship at Barclaycard commented: "We're excited to have partnered with AEG and to be the official partner for Barclaycard British Summer Time. Working with AEG and The Royal Parks places the Barclaycard brand at the forefront of some of the most exciting entertainment events the UK will see for the next five years.

"Barclaycard British Summer Time will give Barclaycard Unwind customers further opportunities to access a fantastic world of music, advance ticket sales and become part of Barclaycards newest technology initiatives; including fast track entry and speedy contactless payment."

For similar offers from the world of entertainment and music, Barclaycard Unwind regularly runs prize draws for Barclaycard customers, offering perks such as VIP entry to venues across the UK and access to exclusive live performances by popular artists. News, announcements, and updates about the current experiences and prize draws available are regularly posted within Barclaycard's thriving social media communities, including the Barclaycard Facebook page and Barclaycard music Twitter feed.

As part of Barclays Retail and Business Banking, Barclaycard has become a leader in offering innovative, convenient and flexible payment options to businesses and consumers alike. The company has established a significant international presence with 23.5 million customers globally and locations across 20 countries in Europe, North America, Asia, and Africa.

Barclaycard is deeply involved in pioneering technology for contactless mobile payments, designed to create seamless integration with the needs of the future. To view a diverse range of credit cards offered by Barclaycard, or for more information about recent contactless payment developments, please visit

The author of this article is a part of a digital marketing agency that works with brands like Barclaycard. The content contained in this article is for information purposes only and should not be used to make any financial decisions.

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