October 26, 2012 13:20 ET

Barclaycard Gives Music Fans the Chance to 'Voice Their Support' for Mercury Prize Shortlisted Artists

LONDON, UNITED KINGDOM--(Marketwire - Oct. 26, 2012) - Voice Your Support, an innovative social campaign launched this week by Barclaycard will create one-off vinyl records filled with tweeted fan messages for each artist shortlisted for the Barclaycard Mercury Prize Albums of the Year.

The campaign invites music lovers to show their support and appreciation for the nominated artists by tweeting their own personal messages using the Barclaycard music '#Voice' hashtag. Shortly after the awards show on 1 November 2012, the tweets will be converted to audio and cut onto 12 one-off vinyl records, which will then be given to the shortlisted artists. To facilitate the process, Barclaycard has also created a microsite [] that will showcase the 12 shortlisted albums and help fans to get involved by automatically generating the necessary tweet format.

The idea was conceived to create something tangible from the conversations taking place on the Barclaycard Twitter feed, the campaign aims to give a real voice to the support shown by fans for their favourite shortlisted artists.

Gary Twelvetree, Global Brand Director at Barclaycard, says: "Everyone knows the excitement you feel when you discover a great album and the first thing you want to do is tell all your friends. Through Voice Your Support we are giving music fans an amazing way to show their enthusiasm for their favourite shortlisted album by combining two technologies separated by 100 years. Twitter, the communication tool of today, and the vinyl record, which forever altered music.

"With Voice Your Support we're showing our appreciation to the 12 best British albums of the year by giving music fans the chance to say thank you and offer them something back."

The 12 artists to be honoured are Field Music, Django Django, Jessie Ware, Richard Hawley, Michael Kiwanuka, Lianne La Havas, Sam Lee, Roller Trio, Ben Howard, The Maccabees, Alt-J, and Plan B.

The author of this article is a part of a digital marketing agency that works with brands like Barclaycard. The content contained in this article is for information purposes only and should not be used to make any financial decisions.

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