SOURCE: Omniture

September 05, 2007 12:00 ET

Barclays Bank Achieves Immediate Uplift in Marketing Results Using Omniture TouchClarity™

Adoption of On-Site Behavioral Targeting Delivers a More Relevant and Customized Online Experience

LONDON--(Marketwire - September 5, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Barclays Bank has selected and implemented Omniture TouchClarity for on-site behavioral targeting to increase conversion rates on its site,

Building on its commitment to deliver the best online experience, and following a recent re-design of the site, Barclays selected Omniture TouchClarity to ensure that the most relevant content is delivered to each Web site visitor, based on their behavior as they move around the site. This has already delivered an increase in conversion rates on the site across product areas including mortgages, personal loans and credit cards.

Barclays completed the first full implementation in just six weeks from initial kick-off to being live on their Web site. As a result, Barclays has been able to conduct real-time optimization of messages for key products on a number of key pages such as mortgages, home insurance and savings. In addition, the online marketing team at Barclays has used Omniture TouchClarity to optimize offers and landing pages in real time.

Commenting on the deployment, Julian Brewer, head of online marketing and content at Barclays, explains, "Omniture TouchClarity creates the automated selection of content based on 'observed customer activity' to maximize our return and has resulted in a 100 percent increase in inquiries in some areas of the site."

"Forward thinking customers like Barclays are deriving significant benefits from on-site behavioral targeting," adds Neil Weston, SVP and general manager of Omniture EMEA. "Organizations realize that it's not enough to just understand customer behavior, but they must actually act upon it in a meaningful way."

He continues, "Omniture TouchClarity provides the essential mechanism by which a Web site can listen, learn and respond to each visitor in a thoughtful and intelligent manner and prove the resulting increase in performance lift and yield."

Omniture TouchClarity works by building rich individual visitor behavioral profiles and combines it with automated predictive modelling techniques in order to enable the real-time targeting of each visitor with the most engaging content. This results in higher conversion rates, and measurably increased revenue.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of our technology and services to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

About Barclays

Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services with an extensive international presence in Europe, the USA, Africa and Asia. It is one of the largest financial services companies in the world by market capitalisation. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 127,000 people. Barclays moves, lends, invests and protects money for over 27 million customers and clients worldwide. For further information about Barclays, please visit our website

Contact Information

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