SOURCE: Barco Uniforms

Barco Uniforms

May 24, 2010 09:00 ET

Barco Uniforms® Introduces Advanced Research Clothing™ Technology and New Brand Reflecting Decades of Leadership and an Innovative Vision for the Future

Rebranding and New Tagline "Love What You Wear™" Are Authentic Reflections of Barco Uniforms' Team, Products and Customers

GARDENA, CA--(Marketwire - May 24, 2010) -  For more than 80 years Barco Uniforms® has fused innovative fabric technology and fashion-forward design to create medical and corporate uniforms and customized work apparel that inspires individuals and enhances company brands. Today, this acclaimed leader is launching its ground-breaking arcTechnology™, four unique fabric technologies created to enhance the wearer's experience and leave customers looking and feeling their best, and debuting its new brand that reflects the ardor, innovation, and leadership that will carry it through the next generation of the apparel industry.

"Barco Uniforms has been grounded in the belief that things can always be better. Driven by the imagination of our team and honed by a passion for quality, we are known for continuously reshaping the uniform apparel industry," said Kyle Weiner, Executive Vice President and COO of Barco Uniforms. "Our new brand symbolizes our rich heritage of leadership and quality while pointing to a future of ongoing excellence and innovation like our new arcTechnology™, which blends style, fit, feel and performance."

Barco Uniforms' Advanced Research Clothing™ Technology, or arcTechnology™, is the science that redefines what professionals expect from their work wear and ensures that every garment works as hard as those who wear it. It is a strong indication of the company's enduring dedication to research and development. Initially, arcTechnology™ comprises four unique fabric technologies, arcFlex™, arcLux™, arcRelease™ and arcDry™, each specifically formulated to provide exceptional quality for professionals working in high-pressure, demanding environments where performance is critical. 

arcFlex™ is an exclusive fabric that stretches and moves with a person, leaving them looking and feeling their best through even the most difficult shift. It adapts to ease movement freeing individuals to act quickly, and delivers an extraordinarily comfortable fit. arcFlex™ infuses the NRG by Barco™ Collection for healthcare professionals with the freedom of movement that's essential to performance. 

arcLux™ is an ultra-soft fabric that wraps professionals with a feeling of luxury and pampers professionals even as they care for others. Grey's Anatomy™ Professional Wear by Barco uses arcLux™ and is designed especially for the nurse who is passionate about her work, committed to her profession, and who expects as much from her uniform as she expects from herself.

arcDry™ is specially formulated with superior moisture-wicking properties that help keep professionals dry and comfortable in virtually any situation. 

arcRelease™ is a premium, easy-care fabric with a soil-release finish that helps lift the most challenging stains. This unique fabric is available in Barco Uniforms' Identity apparel and is ideal for environments that deliver the unexpected.

"At Barco Uniforms, we are driven to innovate partly because we are always looking to advance the industry, but primarily because the people who wear our uniforms want comfort and need fabric functionality to match work environments that are becoming more and more demanding every day," added Mr. Weiner. "Our new brand speaks to our customers with energy and enthusiasm and mirrors the real, emotional connection we have with them and the work they do."

Barco Uniforms' new brand reflects the courage and commitment the company has shown to challenge the status quo and deliver on its unparalleled commitment to product creation, quality, customer service, technology and global sourcing. The company's new logo has a strong directional quality at its center, which speaks to the work and drive of not only the company, but also the people that wear Barco Uniforms every day. The color is a balance of the bold energy of orange and the strength and stability of brown, which anchors Barco Uniforms in its strong traditions while looking toward the future.

The new tagline, "Love what you wear™," is an authentic reflection of the Barco team, its product and its customers. It represents the company's commitment to achieving the highest standard in quality and to creating and delivering uniforms that its clients will love. This theme is carried through each of its Medical Collections including Grey's Anatomy™ Professional Wear by Barco, Crayola™ Threads by Barco, NRG by Barco™, Élan by Barco™, Prima by Barco™ and Grafx by Barco™, as well as in the company's Identity Division, which manufactures custom branded uniforms and provides customizable ready to wear apparel and merchandise for market leaders across industries. 

Barco Uniforms

Barco Uniforms®, a recognized leader in the uniform industry, fuses innovative fabric technology and fashion-forward design to create uniforms that inspire individuals and enhance the work environment. From its versatile, widely appealing Medical Collections to its corporate Identity solutions, Barco Uniforms is committed to making professional attire that people love to wear. For more information, visit

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    Phyllis Grabot
    Zeesman Communications, Inc.