SOURCE: OrderGroove


October 05, 2015 09:00 ET

Bare Escentuals Beauty, Inc. to Partner With OrderGroove's Enterprise Subscription Commerce Platform

Global Beauty Leader to Transition to SaaS-Based OrderGroove Platform to Enhance Membership Programs & Deepen Customer Relationships

NEW YORK, NY--(Marketwired - October 05, 2015) - OrderGroove, the leader in enterprise subscription commerce solutions, today announced that Bare Escentuals Beauty, Inc. has selected OrderGroove to power its popular membership services, including clubs, bundles and auto-delivery programs.

The global beauty leader is switching to OrderGroove to remove technical complexity and rapidly scale and optimize membership services across channels, product categories and global geographies. With OrderGroove and the SaaS model, Bare Escentuals gains a state-of-the-art subscription commerce platform, including new capabilities for subscription analytics and engagement -- delivering a premium experience without the effort and cost of upgrading and maintaining its in-house system.

"After a thorough evaluation, we decided OrderGroove's proven technology and team was the right fit for us," said Andy Molloy, Senior Director of IT at Bare Escentuals. "We are excited about the opportunity to leverage OrderGroove's subscription platform to further improve and expand our club, bundle and auto-delivery offerings, and therefore, deliver an elevated and seamless experience for our customer which has always been our priority."

Widely recognized for its innovation, Bare Escentuals has built its business on offering the best products and customer experience to millions of passionate beauty fans. The company currently runs nine membership programs, including the bareMinerals Foundation and Eye Clubs, as well as the bareMinerals Auto Delivery service.

Bare Escentuals turned to OrderGroove to build on this success and advance its programs for the US and global markets based on several key factors:

  • Scalability and flexibility to rapidly launch and scale new programs across international properties
  • Subscription testing and marketing optimization to improve key metrics including response rates and lifetime value
  • Deeper customer understanding through advanced subscription analytics
  • Improved membership experience by maximizing transparency, control and communications throughout the subscriber lifecycle

"There is a transformational shift happening as businesses move away from transactional commerce toward relational and experiential based commerce," said Greg Alvo, founder and CEO of OrderGroove. "As the industry rapidly aligns around membership and SaaS models, we're excited to partner with companies like Bare Escentuals, who is widely known as a pioneer of the subscription and membership model, in leading this revolution. It is a tremendous testimonial that they chose OrderGroove to build deeper relationships with their most valuable customers, while extending the lifetime value of these members."

More information on the current bareMinerals Foundation and Eye Clubs is here; details on the bareMinerals Auto Delivery service are here.

About OrderGroove
OrderGroove's SaaS-based subscription commerce technology platform and network is the first to enable global B2C companies and marketers to turn customer loyalty into exclusivity, maximizing revenue growth, customer lifetime value and profitability. The platform, coupled with subscription-specific data and analytics, currently serves the retail and CPG verticals, helping many of the largest Fortune 2000 companies including CVS, L'Oreal, The Vitamin Shoppe and Johnson & Johnson establish long term relationships with their most valuable customers. For more info, please visit

Contact Information

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