SOURCE: Barfresh Food Group, Inc.

Barfresh Food Group, Inc.

April 10, 2015 08:00 ET

Barfresh Accelerates Nationwide Rollout Through Exclusive Partnership With Leading Distributor

Leading National Food Service Distributor to Expand Sales of Barfresh's Unique Frozen Beverage System in New U.S. Markets

BEVERLY HILLS, CA--(Marketwired - Apr 10, 2015) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages, has expanded its nationwide rollout through an exclusive distribution partnership with the leading food distributor in North America. The expanded partnership follows the successful rollout of Barfresh products in California over the past several months.

Through this expanded partnership, Barfresh's unique line of blended smoothies, shakes and frappes will be sold in the states of Florida, Texas, Arizona, Mississippi and Alabama, as well as the Atlanta, San Francisco, Baltimore, Boston, New York, Philadelphia, and Chicago metropolitan areas beginning in Spring 2015. As with the previously announced rollout in California, target locations will include a wide range of venues, including quick service restaurants, casinos, schools, amusement parks and hospitals. Barfresh has also recently expanded its sales team throughout the country in cities including Miami, San Antonio, New Orleans, Dallas, Atlanta, and Phoenix to help drive sales and build brand awareness across the country.

"We are very excited about the strong response to our products from a wide range of venues throughout California during the first phase of the Smoothie, Inc. partnership. We look forward to greatly expanding our distribution relationship during stage two of this exclusive distribution partnership. In the initial phase, we were encouraged by strong interest from a number of key geographic regions, including Florida and Texas," noted Riccardo Delle Coste, President and CEO of Barfresh. "In only three months of selling with this distribution partner, we have amassed new accounts and received consistently positive feedback on the sell-through of our products at a wide range of venues. We expect our complete line of blended beverages to continue to gain market share as we expand into new geographies throughout the U.S."

Barfresh's proprietary system uses controlled, pre-packaged portions to deliver freshly made, frozen beverages that have no artificial ingredients, are quick, cost-efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one blended beverage packs have everything needed to produce a flavorful, fresh smoothie, shake or frappe including ice, resulting in virtually no waste and allows for simple, low-cost inventory management.

About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains in the quick serve restaurant and casual dining sectors. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made smoothies that are quick, cost efficient and without waste. For more information, please visit www.barfresh.com/us.

Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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