SOURCE: Barfresh Food Group, Inc.

October 23, 2012 16:19 ET

Barfresh Announces Agreement With International Restaurant Chain

DENVER, CO--(Marketwire - Oct 23, 2012) - Barfresh Food Group, Inc. (OTCBB: BRFH) ("Barfresh Food Group," "Barfresh" or the "Company"), a manufacturer and distributor of unique ready to blend beverages, today announced it has successfully entered into an agreement with a well-known International Restaurant Chain, which consists of 330 locations in thirty eight states and six countries.

The agreement calls for Barfresh's Smoo™ Smoothies and proprietary packaging system to be tested in the restaurant chain's location(s) of their choice here in the United States. Upon test approval, we expect that full distribution and product rollout will commence to potentially all 330 restaurant locations, which currently operate under several different brand names both domestically and internationally.

Riccardo Delle Coste, Barfresh Food Group's Chief Executive Officer, said, "We're very excited to have landed a QSR (quick service restaurant) chain of this magnitude. It's very standard procedure for any large-scale QSRs to conduct testing prior to full product rollout, which is in the best interest of their customers and operations. However, we believe that getting product tests are a testament to the quality, efficiency and low cost nature of our all-natural blended beverage line. We believe that it's the final step toward putting us in a position to start realizing significant revenue and market share going into 2013."

Mr. Delle Coste went on to say, "Since getting our production line up and running only a few short months ago, we've not only signed on several small QSR chains, we're continuing to see a high degree of interest for our portion controlled ingredient packs with some of the most highly recognized multinational names in the QSR space. This interest is now rapidly translating into product test rollouts with these large chains.

Lastly, Mr. Delle Coste stated, "One large multinational client has the potential to change our fundamentals as a Company overnight. As the trend for healthier alternatives here in the U.S. continues to grow, we believe we are perfectly positioned to take advantage of this major shift in what Americans are eating and drinking on a daily basis."

About Barfresh Food Group, Inc.

Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that's quick, cost efficient and with no waste. Barfresh Food Group, Inc. acquired the exclusive North American rights of the technology to manufacturer a "sealed pack of ingredients for an individual smoothie." Barfresh Food group Pty Ltd. ("Barfresh Australia") began manufacturing and selling the products, Smoo Smoothies® in 2005. Barfresh Australia currently provides the smoothie packs to a number of chains (including two international chains) in Australia and a number of other countries.

Barfresh Food Group, Inc. intends to follow a similar business model in the U.S. as that of Barfresh Australia. The Company intends to sell ready to blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. Barfresh Food Group, Inc. intends to target the retail consumer market, including grocery stores and other retail outlets.

Forward-Looking Statement Notice:

This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact Information

  • Contact:
    Beverly Jedynak
    Martin E. Janis & Company, Inc.
    312-943-1123
    bev@janispr.com