SOURCE: Barfresh Food Group, Inc.

Barfresh Food Group, Inc.

October 16, 2014 08:30 ET

Barfresh Appoints Alice Elliot to Board of Directors

New Barfresh Director Recognized as One of the 50 Most Powerful People in Foodservice

DENVER, CO--(Marketwired - Oct 16, 2014) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages for quick service and casual restaurants, has appointed Alice Elliot to its board of directors.

Elliot is the founder and chief executive of The Elliot Group, a global retained executive search firm specializing in the hospitality, foodservice, retail and service sectors. Well recognized for the placement of senior-level executives at public and privately-held restaurant organizations nationwide, Elliot and her team are sought out for their intellectual and strategic thought leadership. For more than 20 years, Elliot has hosted the exclusive invitation only 'Elliot Leadership Conference.' She was a co-founder of 'The Elliot Leadership Institute,' a nonprofit organization dedicated to leadership development and advancement in the foodservice industry, and is known for her philanthropic and educational endeavors and contributions.

Throughout her career, Elliot has received various industry honors, including the Trailblazer Award from the Women's Foodservice Forum and induction into the National Restaurant Association Educational Foundation's College of Diplomates. She was also recently named to the Nation's Restaurant News list of the 50 Most Powerful People in Foodservice.

"Alice is highly regarded for her insight and ability to understand industry trends and issues, as well as connecting organizations like ourselves with some of the most reputable executives in the foodservice industry," said Riccardo Delle Coste, chairman and CEO of Barfresh. "Her national recognition, coupled with the respect she garners, will be a valuable asset to our company. We look forward to benefiting from her leadership and strategic input as we expand our presence in the marketplace."

Elliot commented: "The restaurant beverage industry is at a tipping point due to the increasing demands of health-conscious consumers. With traditional beverage marketing and products recording historic declines in consumption, the multi-billion dollar smoothie market and particularly Barfresh are well-positioned for accelerated growth. I look forward to working with the Barfresh board and lending counsel and guidance as we continue to elevate Barfresh and highlight its unique positioning and product offerings."

Barfresh's proprietary Smoo system uses controlled, pre-packaged portions to deliver freshly made, all natural, frozen beverages that are quick, cost efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, fresh smoothie, even the ice. This results in virtually no waste and allows for simple, low-cost inventory management.

About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains in the quick serve restaurant and casual dining sectors. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made smoothies that are quick, cost efficient and without waste. For more information, please visit www.barfresh.com/us.

Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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