SOURCE: Barfresh Food Group, Inc.

Barfresh Food Group, Inc.

July 29, 2014 08:30 ET

Barfresh Elects Former PepsiCo Senior Executive, Joe Cugine, to Its Board of Directors

DENVER, CO--(Marketwired - Jul 29, 2014) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages for quick service and casual restaurants, has elected Joe Cugine to its board of directors effective July 29, 2014.

Cugine comes to Barfresh as owner and president of Cugine Foods and JC Restaurants, a $20 million franchisee of Taco Bell and Pizza Huts in New York. He is also president and part-owner of Argo Tea, a retail and wholesale tea company based in Chicago with 35 stores, as well as president and owner of Restaurant Consulting Group LLC.

Prior to owning and operating his own firms, Joe held a series of leadership roles with PepsiCo, lastly as chief customer officer and senior vice president of PepsiCo's Foodservice division, where he was accountable for the $3.5 billion Pepsi, Frito Lay, Gatorade, Tropicana and Quaker U.S. business.

Cugine also serves on the board of directors of The Chef's Warehouse, Inc., a publicly traded specialty food products distributor in the U.S., as well as Ridgefield Playhouse and R4 Technology. He received his B.S. degree from St. Joseph's University in Philadelphia.

"Joe brings to Barfresh an extraordinary career in sales, marketing, operations and supply chain spanning more than 25 years," said Riccardo Delle Coste, chairman and CEO of Barfresh. "His extensive industry contacts and proven experience leading and advising numerous successful food distribution companies will be highly valuable to Barfresh. We look forward to leveraging his experience as we advance the business we've been developing with major quick service restaurants and distribution partners in the U.S. and abroad."

The Barfresh Smoo® beverage system uses controlled, pre-packaged portions to deliver delicious, freshly made frozen beverages that are quick, cost efficient and generate no waste. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, freshly made smoothie, shake or frappe -- even the ice. This results in a consistent customer experience every time, and allows for simple, low-cost inventory management.

Cugine commented: "Barfresh's proprietary Smoo beverage system offers a strong value proposition to food service providers of any size -- from the large QSR to the small café -- allowing them to enter a new product category by offering patrons freshly-made smoothies, shakes or frappes. Over the course of the last year, Barfresh has signed a number of significant QSR franchises as well as aligned major distributors, such as its recently announced exclusive agreement with the largest distributor in the country. The company is well-positioned in a growing, multi-billion dollar smoothie market and I look forward to working with Riccardo and the board as Barfresh enters its next phase of growth."

About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains in the quick serve restaurant and casual dining sectors. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made smoothies that are quick, cost efficient and without waste. For more information, please visit www.barfresh.com/us.

Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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