SOURCE: Barfresh Food Group, Inc.

Barfresh Food Group, Inc.

January 08, 2014 08:30 ET

Barfresh Engages Entyce to Market and Distribute Its Ready-to-Blend Beverage Packs in Australia

Unique System Allows Food Service Providers to Offer Freshly Made Smoothies, Shakes and Frappes That Are Quick and Easy to Make

DENVER, CO--(Marketwired - Jan 8, 2014) - Barfresh Food Group, Inc. (OTCQB: BRFH) (Barfresh), a manufacturer of frozen, ready-to-blend beverages for quick service and casual restaurants, has engaged Entyce Food Ingredients Pty Ltd as an agent, wholesaler and distributor in Australia for its Smoo® line of ready-to-blend smoothies, shakes and frappes.

Entyce is a leading regional food ingredient supply and product developer that provides complete food solutions for manufacturers, brand owners and retail groups. Through Entyce's strong regional presence, Barfresh will be able to transition and build upon the existing Australian customer base of food service providers already offering Smoo products. Entyce has submitted an initial order for distribution valued at approximately $60,000, which Barfresh plans to ship within the next few weeks.

"Entyce is a highly-capable partner that will help us build upon the success of our predecessors in Australia, while servicing a loyal base of Smoo retailers and their customers," said Riccardo Delle Coste, president and CEO of Barfresh. "Entyce's engagement allows us to continue focusing on building our global brand and market reach, particularly in the U.S. retail smoothie market, which alone represents a fast-growing, $2 billion a year opportunity. Looking forward, we expect similar agreements as our turn-key solution satisfies the growing need of food service providers to offer freshly blended smoothies to their increasingly health-conscious customers."

The Entyce engagement follows Barfresh's recent acquisition of the exclusive worldwide rights to the patented Smoo beverage packs, which formerly encompassed only North America. The proprietary system uses controlled, pre-packaged portions to deliver freshly made smoothies, shakes and frappes that are quick, cost efficient and generate no waste.

"I've been witnessing the growing popularity of Barfresh's innovative approach for making smoothies and shakes and can attest to how it offers a tremendous value proposition to the quick service or casual restaurant owner," said Gino Vescio, managing director of Entyce. "In fact, it allows food service providers of any size -- from the large QSR to the small café -- to offer their customers freshly-made smoothies, shakes or frappes. Not only are they easy to make, but they generate high-margin sales and have virtually no waste, do not require significant space or equipment and allow for simple inventory management."

About Entyce
Entyce provides food solutions for manufacturers, brand owners and retail groups, and understands the start to end process and requirements of bringing a food product from a raw ingredient to a consumer product. Established in 2006, the company's primary services are food ingredient supply and product development. Entyce works as a partner to its customers, to not only source and supply vital ingredients or products, but to also assist with developing ideas, products and processes to help their business grow. For more information about Entyce, please visit http://www.entyce.com.au/.

About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains in the quick serve restaurant and casual dining sectors. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made smoothies that are quick, cost efficient and without waste. For more information, please visit www.barfresh.com/us.

Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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