SOURCE: Barfresh

Barfresh

April 14, 2015 08:00 ET

Barfresh Retains ICR to Provide Financial Communication Services

BEVERLY HILLS, CA--(Marketwired - Apr 14, 2015) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages, today announced it has retained ICR, a leading financial communications consulting firm, as its investor relations firm. ICR provides counsel from senior professionals with specific industry expertise, and has a business model driven by deep capital markets expertise. The firm provides a comprehensive suite of advisory services utilizing best practices and market insights obtained from the most active and experienced IR practice on Wall Street. 

John Mills, Partner at ICR, commented, "We are excited to leverage our leadership position in the healthy living sector to dramatically expand awareness of Barfresh in the financial community. The quick serve restaurant and casual dining sectors are working to fill the void of healthy alternatives and Barfresh has the perfect solution for that need. Barfresh is rapidly adding accounts and is well positioned to capitalize on the large and growing blended beverage market. We will be increasing its exposure to major financial institutions, including sell-side analysts and portfolio managers."

"We are pleased to be partnering with ICR in our investor relations efforts," said Riccardo Delle Coste, President and Chief Executive Officer of Barfresh. "We are looking forward to working with a team that knows our industry and the healthy living sector extremely well and will expand awareness of our Company in the financial community as we enhance our management team and expand our client base in North America and Internationally as well."

Barfresh's proprietary system uses controlled, pre-packaged portions to deliver freshly made, all natural, blended beverages that are quick, cost-efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one packs have everything needed to produce a flavorful, freshly blended beverage, including ice. The proprietary system results in virtually no waste and allows for simple, low-cost inventory management.

About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains in the quick serve restaurant and casual dining sectors. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made blended beverages that are quick, cost efficient and without waste. For more information, please visit www.barfresh.com/us.

About ICR
Established in 1998, ICR partners with companies to develop and execute strategic communications programs that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm's highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in North America maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco and Beijing.

Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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