SOURCE: Barfresh Food Group, Inc.

October 02, 2012 10:02 ET

Barfresh to Test Smoothies and Blended Ingredient Packs With National Casino Chain

DENVER, CO--(Marketwire - Oct 2, 2012) - Barfresh Food Group, Inc. (OTCBB: BRFH) ("Barfresh Food Group," "Barfresh" or the "Company"), a manufacturer and distributor of unique ready to blend beverages, today announced that it has entered into an agreement with a national casino chain to conduct trials of its blended ingredient products at one of the company's premiere locations in the United States. The trials, which will be taking place among the casino's bars, dining and foodservice venues, are expected to launch this month and be completed in 2013. A national rollout of up to 40 casinos may be expected following the successful completion of the trial, with each casino representing multiple service areas for the product. We believe that this could result in the product being carried in hundreds of locations throughout the casino chain.

We believe that this is a significant opportunity for Barfresh because each casino provides multiple venues for product use. These can include bars for alcoholic and non-alcoholic beverages: restaurants, food court outlets, employee dining areas, room service for those casinos that incorporate hotel accommodations, catering and breakfast buffets. This casino chain is well known, operating more than 40 casinos in the U.S. and more than 40,000 hotel rooms.

Riccardo Delle Coste, Barfresh Food Group's Chief Executive Officer, said: "This initial trial is unique because we will provide product for multiple venues, so that in just one casino the products may be used in five to 10 different service areas. As a result, upon a chain-wide rollout, we could see exponential growth as we enter each individual casino, since each has multiple venue points for our products such as breakfast buffets, food outlets, employee dining areas, bars, hotel room service operations, catering and other areas for our products. This could potentially result in multiple sales points at each casino location, and as casinos are added to the rollout our revenue growth could ramp up quickly."

About Barfresh Food Group, Inc.

Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver a freshly made smoothie that's quick, cost efficient and with no waste. Barfresh Food Group, Inc. acquired the exclusive North American rights of the technology to manufacture a "sealed pack of ingredients for an individual smoothie." Barfresh Food Group Pty Ltd ("Barfresh Australia") began manufacturing and selling the products, Smoo Smoothies® in 2005. Barfresh Australia currently provides the smoothie packs to a number of chains (including two major international chains) in Australia and a number of other countries.

Barfresh Food Group, Inc. intends to follow a similar business model in the U.S. as that of Barfresh Australia. The Company intends to sell ready to blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. Barfresh Food Group, Inc. intends to target the retail consumer market, including grocery stores and other retail outlets.

Forward-Looking Statement Notice:

This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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