Asda Money t/a Asda Financial Services Limited

July 13, 2012 10:36 ET

Bargain Hunting British Travellers to Widen Travel Plans in Search of Deals

The UK is a nation of holiday lovers, seeking nothing more than sun, sea and sand. Spain is still the UK's most popular overseas tourist destination, but with bargain hunting Brits keen to find the best deals, where else is likely to prove popular in the years to come?

LEEDS, UNITED KINGDOM--(Marketwire - July 13, 2012) - British sun worshipers are expected to head to a number of hot spots to catch some rays this summer with some destinations taking the lead over others.

Spain is still the most popular holiday destination for British tourists.* The country has a lot to offer; from beautiful landscapes to fantastic food and golden sandy beaches, not to mention sun, sea and sangria!

Spain is easy to reach from practically any corner of the UK and a number of budget airlines operate flights to the country. With this in mind, it comes as no surprise that people might opt for Spain rather than further and more expensive destinations such as the USA.

The government recently increased Air Passenger Duty** adding more to the cost of foreign holidays, which could deter some from heading overseas or look to seek cheaper alternatives.

The cost of going overseas is increasing and so a number of people might look for cheaper holiday destinations.

Whilst Spain has always been one of the most popular places for British tourists to visit, this could change as bargain hunting Brits search for cheaper holiday destinations such as Hungary and Latvia.***

In a poll of 2018 adults, commissioned by ABTA, 12% of customers said they would be going overseas between July 27 and August 12 to get away from the Games.*** Asda Money offers affordable travel money to destinations across the world.

Notes for editors:

* Association of British Travel Agents comments on March Budget 2012 http://www.abta.com/about/lobbying_and_government_affairs/air_passenger_duty.

** Budapest and Riga were found to be the cheapest European cities for Brits to visit
http://www.google.com/hostednews/ukpress/article/ALeqM5gHnerFuS2Q6s0g0I4l6eAy5Mh2cQ?docId=N0305391334478858444A.

*** The research was conducted by Arkenford Ltd in September 2011.

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  • 0% commission on over 60 foreign currencies
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  • Available to order online, over the phone or in selected travel money bureau stores
  • Choice of Click and Collect (in store collection) or home delivery
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