SOURCE: Baristas Coffee Company, Inc.

Baristas Coffee Company, Inc.

January 20, 2016 06:22 ET

Baristas Sells Out White Coffee on First Day With Amazon Partner

Only White Coffee Single Serve Cups on Amazon Compatible With the Keurig 2.0 Along With Espresso Roast New Stock Now Available

SEATTLE, WA--(Marketwired - Jan 20, 2016) - Baristas Coffee Company, Inc. (OTCQB: BCCI) "Seattle's World Famous Costume Coffee" announced it sold out all of its white coffee allocated to the Amazon Partner program both as an Amazon Prime vendor and as a direct selling partner on the first day the product was available. Baristas partnered with Amazon, the most valuable retailer in the United States by market capitalization, to offer the only White Coffee single serve cups compatible with the Keurig® K-Cup® Brewing System 2.0 available on www.amazon.com and through "Amazon Prime." White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. Both Baristas White Coffee and Espresso Roast Single Serve Cups are available on Amazon, and utilize Baristas award winning five bean variety of pure Arabica beans that have been hand selected and individually roasted to touch all seven parts of the taste experience in the perfect combination.

Barry Henthorn - CEO commented, "We were excited about having our Baristas 'Northwest Style' White Coffee single serve cups as the only Keurig ® 2.0 compatible product of its type available on Amazon and expected to have a strong response. To sell out on the first day however was above and beyond our expectations. Baristas has re-allocated inventory previously intended for another distribution channel to Amazon in order to continue to meet the demand. Our immediate initial success has accelerated other negotiations and opened additional avenues for getting this truly special product to consumers."

The Baristas White Coffee and Award winning Espresso Roast single serve cups are available via www.amazon.com at https://www.amazon.com/s?marketplaceID=ATVPDKIKX0DER&me=A1KJQ056WTND0E&merchant=A1KJQ056WTND0E&redirect=true, they can also be purchased at http://baristas.tv/shop or at www.baristas.tv under the shop tab. Other distribution channels to follow as product arrives at fulfillment centers.

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in five greater Seattle area locations as well as in Florida, and Montana. Your state, coming soon! For more information on this fascinating concept please visit us at www.baristas.tv.

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