SOURCE: Baristas Coffee Company, Inc.

Baristas Coffee Company, Inc.

December 10, 2015 06:22 ET

Baristas Sells Out White Coffee Single Serve Cups Compatible With the Keurig 2.0 Along With Espresso Roast in 6 Hours

SEATTLE, WA--(Marketwired - Dec 10, 2015) - Baristas Coffee Company, Inc. (OTCQB: BCCI), "Seattle's World Famous Costume Coffee," announced today that the initial run of 1000 boxes of its White Coffee and Espresso Roast single serve cups compatible with the Keurig ® K Cup® Brewing system 2.0 sold out within the first 6 hours. The initial run of 500 12 count boxes each was made available yesterday only on Baristas website www.baristas.tv/shop and all inventory sold out by 2:00pm. The purchases were primarily from consumers and a national fulfillment center. White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. Both Baristas White Coffee and Espresso Roast utilize Baristas Award winning five bean variety of pure Arabica beans that have been hand selected and individually roasted to touch all seven parts of the taste experience in the perfect combination.

Barry Henthorn, CEO, commented, "We knew that there was a demand especially for the white coffee which is unique to Baristas in a single serve format from the response we had received when the products were initially announced. Although the run was conservative we did not expect it to sell out on the first day. We have ordered another run to meet the demand that exists and to be able to satisfy the requirements and will be able to ship from the second run shortly. The orders were surprisingly not as concentrated in the Pacific Northwest as we originally expected which is also very encouraging. All orders placed today will be fulfilled immediately and subsequent orders will be fulfilled without any substantial delay."

The Baristas White Coffee and Award winning Espresso Roast single serve cups are available now at http://baristas.tv/shop or at www.baristas.tv under the shop tab. Other distribution channels to follow as product arrives at fulfillment centers.

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in five greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!

For more information on this fascinating concept please visit us at www.baristas.tv

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