SOURCE: Bark Group Inc.

Bark Group Inc.

October 12, 2010 09:00 ET

Bark Group Inc. Improves Acquisition Strategy to Expand Network Rapidly

NEW YORK, NY--(Marketwire - October 12, 2010) -  Bark Group Inc. (OTCBB: BKPG), an innovative integrated U.S. advertising and performance based marketing company with a multinational client base, announced today that, due to the changing dynamics within the communications industry, along with an intimate knowledge concerning the needs of independent agencies, the Board of Bark Group Inc. has revised its business strategy to reflect these considerations.

Bark Group Inc. is in the process of forming partnerships with strong creative agencies and marketing service companies, to deliver a broad spectrum of communications disciplines in select countries. The intent is to provide strong creative entrepreneurs with the combined advantages of retaining local independence while enjoying the benefits of a listed company.

A number of independent local agencies have already expressed their desire to be part of a future network which combines the advantages of a network agency relationship, while striving to preserve their sovereignty. New chairman of Bark Group inc. Lars Thomassen explains, "A flexible ownership strategy provides such a partnership, allowing both parties to achieve their objectives while benefitting from collective growth."

Bark's new acquisition model is based on a share-for-share agreement, usually starting with a minority position in the new partner. Cash is not immediately released; this ensures a higher and more sustainable long-term profit. Niclas Fröberg, CEO of Bark Group Inc., says, "We are convinced that our improved strategy will enable us to expand the number of companies in our network more rapidly than originally anticipated."

The key partners will share the ownership of Bark as a listed company along with all other shareholders and will have a substantial incentive in promoting the success of Bark Group Inc. This financial incentive will further enhance and therefore drive the cooperation between the individual companies.

Bark has identified and initiated discussions with a number of potential partners from highly regarded independent agencies based in London, Sweden and Italy, in order to establish a future partnership of Bark Group inc´s network.

About Bark Group Inc.
Bark Group Inc. is a pioneering U.S. communications company aiming to create a network of multiplatform media and advertising houses by acquiring profitable and innovative media and advertising companies in order to rapidly expand its presence in the U.S. and Europe. Through its growing network of companies, Bark is adding more competencies and media under one roof, expanding its customer and revenue base and ultimately winning significantly larger international clients.

Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned", "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements; projected events in this press release may not occur due to unforeseen circumstances, various factors, and other risks identified in a company's annual report on Form 10-K and other filings made by such company.

For more information about Bark Group Inc. visit or contact Stanley Wunderlich at (800) 625-2236, extension 7770, or

Contact Information

    Stanley Wunderlich
    Consulting For Strategic Growth 1, Ltd.
    880 Third Ave, 6th Floor
    New York NY 10022
    Telephone: (800) 625-2236 ext. 7770
    e-Fax: (646) 205-7771
    Email: Email Contact