SOURCE: Canadian Wildlife Federation

Hinterland Who's Who

September 18, 2014 11:17 ET

Barn Swallows Are the Focus of the Latest HWW PSA

PSA Profiles the Ecology of the Species

OTTAWA, ON--(Marketwired - September 18, 2014) - The Canadian Wildlife Federation (CWF) proudly announces that the Barn Swallow is the focus of the next public service announcement (PSA) in the Hinterland Who's Who (HWW) series.

Fall is starting soon, and many of our bird species will be on their way to warmer climates. This is a great time to learn about one of these migrating species! The Barn Swallow inhabits all provinces and territories in Canada and spends the summer months eating flying insects. It is a long-distance migrant, travelling all the way to Central or South America when temperatures drop in the fall. This fast-flying species has been clocked at 74 km/h and has adapted well to life with humans. After all, it nests almost exclusively on man-made structures like bridges, houses and barns, hence its name.

The Barn Swallow PSA focuses on the species natural history and presents interesting facts and amazing imagery. You can view this new PSA at HWW.ca starting September 23rd 2014. A new fact sheet containing more in-depth information on the species will be published in December 2014 on HWW.ca.

About Hinterland Who's Who

First created in 1963, HWW made bold use of a relatively new medium -- black and white television -- to reach the Canadian general public. The new Hinterland Who's Who, launched in 2003, serves to rebuild the connection thousands of viewers made with wildlife through the original series and ensure that wildlife remains part of what it means to be Canadian. Visit the Hinterland Who's Who Web site at: HWW.ca. 

Hinterlands Who's Who is a joint program of the Canadian Wildlife Federation and Environment Canada. Together, they bring a wealth of knowledge and experience to the series. Hinterland Who's Who has been bringing Canadians closer to our wilderness heritage for 50 years.

Image Available: http://www.marketwire.com/library/MwGo/2014/9/17/11G022034/Images/JJ_Cadiz_-_Barn_Swallow-1223837974481.jpg

Embedded Video Available: http://youtu.be/m6HqXT36LKs

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