SOURCE: The Bedford Report

The Bedford Report

November 15, 2011 08:16 ET

Barnes & Noble and Amazon Reader to Make Big Splash in E-Reader Market This Holiday Season

The Bedford Report Provides Equity Research on Barnes & Noble and Amazon

NEW YORK, NY--(Marketwire - Nov 15, 2011) - Contrary to most headlines arguing that print is dead, the e-book market is still young, and controls a very small portion of the overall book market. The trend towards e-readers is accelerating nonetheless. This holiday season, consumers will have more options than ever before for e-readers and tablets. Several of which cost under one hundred dollars. The Bedford Report examines investing opportunities in the Services Sector and provides equity research on Barnes & Noble, Inc. (NYSE: BKS) and, Inc. (NASDAQ: AMZN). Access to the full company reports can be found at:

In the overall market, e-books represented slightly more than six percent of total revenues for books published for the general public last year, according to the Association of American Publishers. But the number is growing. The group later released a report on the first five months of 2011, showing that e-book sales had risen to about a fifth of the overall pie during that span, soaring 160 percent while total hardcover and paperback sales were both down nearly 20 percent. Retail sales have taken a hit this year as the national Borders chain closed its stores after declaring bankruptcy.

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Some analysts argue that growth in the e-reader market has been slower than expected due to the disappointing price of e-books. For example, after Amazon lost a battle with publishers to fix the pricing of its e-books, the company currently lists many books where the Kindle version is more expensive than the print version.

Shares of Amazon collapsed last month after the company's third-quarter net income fell 73 percent despite revenue growth as Amazon built sales fulfillment centers at a rapid clip. Amazon CEO Jeff Bezos gave some details about the health of the company's family of Kindles. In the Amazon's earnings release, Bezos said the Kindle's "biggest order day ever" was September 28.

Barnes & Noble recently jumped into the tablet market, unveiling a Nook Tablet priced at $249, $50 more than Amazon's new Kindle Fire but half the price of Apple's cheapest iPad. Barnes &Noble is still primarily focused on selling more e-books, magazines and apps through the tablet, while Amazon sells digital video and music that can be played on the Kindle Fire.

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