April 04, 2007 08:00 ET

Barney's to Debut Collection by Marjori Seril April 2007

"Stealth Wealth" High-End Leather Accessory Fashion Label Broadens Collection With New Silhouettes, Patent Leather Fabrications, Vibrant Colors & Design Details

LOS ANGELES, CA -- (MARKET WIRE) -- April 4, 2007 -- SERIL, the high-end label of handcrafted leather accessories for the "Stealth Wealth" market, expands its core collection of handbags, belts and personal items with the introduction of new silhouettes, embossed croco leather, patent leather fabrications, additional washed leather colorations and inventive design detail. The overall aesthetic continues to embody a "Tough Chic" glamour that has become evocative of a luxury L.A. lifestyle.

Barney's will debut the collection at retail in select doors nationwide this month.

Created by designer Marjori Seril, the collection is the culmination of her vision to create a luxury brand that merges upscale street style with the highest quality materials and production -- and spread L.A. design influence along the way.

"I saw a void in the market for progressive luxury accessories that appeal to the 'Stealth Wealth' consumer, which inspired me to create the SERIL line. SERIL is for individuals who can afford it, but aren't necessarily into flash, obvious logos or status symbols. My client is directional and possesses a forward sense of style. The pieces in the SERIL collection are modern and the styling is minimal, yet they retain a strong edge to them," adds Seril.

Three new and fully developed groupings feature standout pieces such as the "Tracks" satchel, featuring multiple stitching detail; the "Pill" tote with thin, precise round studding; and the "Vendetta" bag incorporating unique open zip trim. Each item in the collection continues to be handcrafted from the finest Italian leathers and hardware all individually cut, sewn and sampled by artisans in the Los Angeles workroom resulting in superior construction and quality.

SERIL's "Tough Chic" glamour is widely recognized by trendsetters including actress Angelina Jolie who carried the "Knockout" clutch to a recent film premiere and the curators of the Costume Institute of The Metropolitan Museum of Art who requested "Knockout" for their permanent collection. The collection will debut in the following Barney's: Madison Ave (NYC), Beverly Hills (CA), South Coast Plaza (CA), CO-OP Soho (NYC), CO-OP Upper West Side (NYC), and Copley Place (Dallas).

About Marjori Seril

Marjori Seril was raised in Los Angeles and draws on the city's cross-cultural richness for inspiration. For her, L.A. is unlike any other city or place in the world. SERIL is an expression of Marjori's personal style, her worldview and the connection of making "soul contact" with the consumer. In addition to design, Marjori's interests include fashion photography, architecture, advertising, styling, graphic design, pop culture, religion, music culture and history.

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