SOURCE: Barona Resort & Casino

Barona Resort & Casino

May 24, 2010 19:55 ET

Barona Resort & Casino Wagers on Next Generation Gaming

Barona Expands Innovative Chipless Gaming Technology on the Casino Floor

SAN DIEGO, CA--(Marketwire - May 24, 2010) -  After winning hands-down approval from its customers, Barona Resort & Casino announced plans today to further expand its chipless table gaming area.

Always on the cutting edge of the gaming industry, Barona's General Manager Rick Salinas says, "chipless table games truly will be the future for all casino floors around the world and we are proud that Barona was one of the first to launch it."

This month, Barona will expand its existing bank of Rapid Baccarat, Rapid Roulette and Barona i-Table Blackjack. Live dealers and standard casino playing cards are still an important part of play and determine the outcome of the game. But with these next-generation table games, instead of the ubiquitous bright-colored chips, all wagers are made on individual touch screen computer terminals.

"It's as simple as all of the other electronic transactions people make every day like withdrawing cash from an ATM or paying for groceries or gas on a touch screen," explains Salinas.

The feedback on Barona's chipless games from players of all gaming interests and levels has been overwhelmingly positive, notes Mike Patterson, vice president of table games.

"We've long been real proponents and early adopters of innovative technology on the casino floor and our customers -- both tech savvy and computer newcomers alike -- tell us that chipless is much less intimidating and easier to play with the advantage of lower minimum bets," says Patterson.

Additionally, he says customers are thrilled because "there are a lot of multiple feature bets with even more ways to win."

Chipless table games will soon transform the gaming industry, says Patterson, much the same way that the coinless slot machines Barona developed and introduced in 2000 revolutionized casino floors across the country.

"As long as our customers are excited and eagerly embracing new technology, we'll keep expanding our computer-based gaming," says Patterson.

In addition to the chipless games, Barona has more than 80 conventional table games including blackjack, Pai Gow poker, Caribbean Stud, Barona Craps, three-card poker, four-card poker, Mississippi Stud, Let It Ride. Barona also has 2,000 of the most current and popular slots and video poker machines.

About Barona Resort & Casino

For the last two years in a row, Barona Resort & Casino has won the J.D. Power and Associates Award for the "Highest in Satisfaction in the Southern California Indian Casino Gaming Experience" in the J.D. Power and Associates Southern California Indian Gaming Casino Satisfaction Study.

Barona Resort & Casino blends the best of San Diego's leading resorts with the gaming excitement of Las Vegas. LEED™ Gold Certified by the United States Green Building Council, Barona is San Diego's leading destination resort featuring 400 guest rooms and suites all with beautiful views of the Barona Valley, a variety of award-winning dining options, the AmBience Day Spa, a full-service events center and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek magazine.

Barona Resort & Casino received the highest numerical score in the proprietary J.D. Power and Associates 2008-2009 Indian Gaming Casino Studies SM-Southern California Region. The 2009 study, which only surveys casinos with a minimum of 1,000 slot machines, is based on 4,452 responses from gaming players who visited an Indian casino in Southern California between December 2008 and May 2009. Proprietary study results are based on experiences and perceptions of consumers surveyed in May 2009. Your experiences may vary. Visit jdpower.com.

For Barona Resort & Casino reservations and information, visit www.barona.com, or call toll free 888-7-BARONA (722-7662).

You can also join Barona on Facebook, Twitter, YouTube and the Barona Casino blog.

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