SOURCE: Barrett-Jackson



July 12, 2011 11:03 ET

Barrett-Jackson Provides Collector Vehicles for New NBC Primetime Game Show "It's Worth What?"

Show to Premiere on NBC July 19 at 8-9 ET

SCOTTSDALE, AZ--(Marketwire - Jul 12, 2011) - Barrett-Jackson Auction Company, The World's Greatest Collector Car Auctions™, announced today that they served as the exclusive provider of the collector vehicles featured in the new Merv Griffin Entertainment game show "It's Worth What?" hosted by popular comedian Cedric "The Entertainer." The show will premiere on NBC on Tuesday, July 19 (8-9 p.m. ET).

"It's Worth What?" is a game show that taps into America's curiosity for cost and value, from the hidden gems found in one's attic to some of the most exotic valuables from around the globe. Pairs of contestants are taken through a series of challenges that escalate in level of difficulty, tasking them with discerning the price of the items in each round. If they successfully complete the challenges, each pair of contestants can win up to $1 million.

Drawing on Barrett-Jackson's expertise in the collector car market, the show's producers sought to include unique collector vehicles in each of the nine episodes of the show. Some vehicles featured in the show were sold at previous Barrett-Jackson auctions, while others are scheduled to be sold at upcoming Barrett-Jackson events. Several of the featured vehicles were from the private collections of company Chairman and CEO Craig Jackson and company President Steve Davis. The vehicles provided by Barrett-Jackson and featured in "It's Worth What?" ranged from the most modern and stunning of sports cars to those that are classic and one-of-a kind.

In addition to providing the unique vehicles featured in each episode, Barrett-Jackson also served as the exclusive provider of automotive memorabilia items for the game show. Items included were historic and rarely seen collectibles.

"We were thrilled to be asked to participate in Merv Griffin Entertainment's newest game show, as it provides a unique platform for Barrett-Jackson to showcase some of the world's most incredible collector cars while introducing our name to millions of viewers," said Craig Jackson, Chairman and CEO of Barrett-Jackson. "Merv Griffin Entertainment, NBC and Barrett-Jackson share the same approach to delivering unparalleled entertainment, making this a perfect partnership."

In addition to involvement on the television show itself, Barrett-Jackson, the collector vehicles, and auto memorabilia featured in the games will also have a presence on the show's web page on and will be included in social media promotions that are connected with the show.

"Several of Barrett-Jackson's top customers were selected to have their vehicles featured on the show," said Steve Davis, president of Barrett-Jackson. "This was a wonderful opportunity to offer millions of viewers the chance to see some rare vehicles that are typically kept in private collections. The team at Merv Griffin built an amazing set that served as a beautiful backdrop for our rolling pieces of art, and we know viewers will find the show both fun and educational."

"It's Worth What?" is produced by Merv Griffin Entertainment. The series is executive produced and created by Roy Bank ("Are You Smarter Than a 5th Grader?") and Lara Spencer ("Good Morning America"). Cedric "The Entertainer," Barry Poznick ("Are You Smarter Than a 5th Grader?"), John Stevens ("Are You Smarter Than a 5th Grader?") and Ron Ward ("Million Dollar Mind Game") also serve as executive producers.

"Gathering the most spectacular cars in the world for this show was an absolute must, but also a nearly impossible and daunting task to accomplish on our own. By partnering with Barrett-Jackson we not only knew WHERE to go to find the world's most amazing automobiles but also the guidance for WHAT is out there to create a 'wow factor' in every episode," says co-creator, Roy Bank. "They were the perfect partner and brought the show to a whole new level!"

The deal was sourced and secured on behalf of Barrett-Jackson by ROAR, a Beverly Hills-based entertainment and media-focused management company.

For embeddable clips and full episodes from NBC shows, please visit or

About The Barrett-Jackson Auction Company
Celebrating its 40th anniversary in 2011, Barrett-Jackson Auction Company specializes in providing products and services to collector car owners, astute collectors, and automotive enthusiasts worldwide. Named one of the top 100 "World's Most Ethical Companies" by Ethisphere Magazine in 2010, Barrett-Jackson produces "The World's Greatest Collector Car Auctions™" in Scottsdale, Ariz., Palm Beach, Fla., Orange County, Calif. and Las Vegas, Nev. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. Established in 1971, Barrett-Jackson is headquartered in Scottsdale, Ariz. For more information about Barrett-Jackson, visit or call (480) 421-6694.

Contact Information