SOURCE: Barrett-Jackson

Barrett-Jackson, collector car, car auction, Orange County Events, classic car, muscle cars, hot rod

December 16, 2010 10:03 ET

Barrett-Jackson Sets the Record Straight in Russo and Steele Controversy

SCOTTSDALE, AZ--(Marketwire - December 16, 2010) -  

  • Russo and Steele wrongly reports having a signed deal with the City of Scottsdale for new location
  • Barrett-Jackson has worked with City since summer of 2010 regarding traffic and parking needs
  • City of Scottsdale agrees to lease land in question to Barrett-Jackson for 40th annual event

Officials with the Barrett-Jackson Auction Company have responded to erroneous information in a news release issued by Russo and Steele on Dec. 9, 2010. Barrett-Jackson Auction Company, which produces "The World's Greatest Collector Car Auctions™," will celebrate its 40th anniversary with an unprecedented automotive lifestyle event at Westworld in Scottsdale from Jan. 17-23, 2011. 

"In support of our long-standing relationship with the City of Scottsdale, we felt strongly that we had to set the record straight regarding information publicly disseminated by Russo and Steele that is patently false," stated Craig Jackson, chairman and CEO of Barrett-Jackson. "It's unfortunate that we find ourselves in the position of having to defend our actions in connection with a routine business matter," said Jackson, "but we feel strongly that our customers deserve to know the truth."

Barrett-Jackson had been working with the City of Scottsdale since the beginning of summer 2010 to prepare the parking and traffic routing plans in preparation for its 40th Anniversary January Auction in Scottsdale. Officials with Barrett-Jackson were therefore surprised to read in various October edition newspaper articles that Russo and Steele was reporting that their company had a signed agreement for a new auction location on one of the parcels of land that was included in Barrett-Jackson's parking plan. The announcement meant the other auction would encroach upon the property that has historically been part of the Barrett-Jackson parking plan and would significantly impact traffic flow in the neighboring community.

"With over 200,000 people expected to attend the 40th anniversary Barrett-Jackson Scottsdale event, it's critical to offer adequate parking for the public," continued Jackson. "Our operations team has worked closely with local officials for many years to identify the best areas for use in routing incoming traffic, marshalling public shuttles and preparing overflow parking areas in the event of inclement weather. All of these plans are made with the best interests of the company's customers and the residents of Scottsdale in mind."

Barrett-Jackson confirmed through public records that Russo and Steele in fact had no signed agreement with the City of Scottsdale or the Arizona Land Department, the entities responsible for approving use of public land for such purposes. It was further confirmed by Barrett-Jackson that the City of Scottsdale had declined Russo and Steele's request for the new location. 

Barrett-Jackson has been a paying tenant at WestWorld in North Scottsdale since 1989. The event facility typically hosts events much smaller than Barrett-Jackson. This has required Barrett-Jackson to lease additional parcels of property in North Scottsdale for attendee parking. As Barrett-Jackson's event has grown in the past decade, the company has used as many as four additional plots of land during the event to accommodate auction crowds, including the parcel sought by Russo and Steele for its own use. The area's other large annual public event, the Waste Management Phoenix Open, takes an approach similar to Barrett-Jackson's for leasing multiple parcels of land for attendee parking.

"We didn't expect any challenge to our use of this property as we have been using the same area consistently for the past several years," added Jackson. "We were surprised when another company attempted to relocate their event to this location. That specific land is an important component of the operations plan for our Scottsdale event. There are many other locations in the valley available for lease. We have also suggested that Russo and Steele could hold their event on different dates that don't conflict with Barrett-Jackson week, as that would solve the problem for everyone involved."

The City of Scottsdale has committed use of the land to Barrett-Jackson to ensure adequate parking, facilitate traffic flow and minimize traffic disruptions to the communities in and around North Scottsdale that are closest to the Barrett-Jackson event at WestWorld. Barrett-Jackson utilizes the ancillary land strictly for parking, which is consistent with guidelines within the State Land Use Permit agreement. 

"It's unfortunate that Russo and Steele is disseminating information that is not true," added Jackson. "This situation was avoidable and it's unfortunate for the industry as a whole." 

The cornerstone of Barrett-Jackson's business is fairness and accurate representation of facts to the public and the company's customers. These principles are the reason Barrett-Jackson was recognized as one of the Ethisphere Institute's 2010 World's Most Ethical Companies.

Barrett-Jackson will celebrate its anniversary with an unprecedented automotive lifestyle event in Scottsdale. The milestone event will include a collector car auction at WestWorld, the 2nd annual Scottsdale road rally, a cruise-in and many other exciting activities. SPEED will broadcast 40 hours of live coverage to commemorate the 40th anniversary during the six action-packed auction days. 

"We've moved on from this situation and our team is focused on putting on a great event for our customers and the thousands who will travel to Scottsdale to attend Barrett-Jackson," noted Steve Davis, president of Barrett-Jackson. "With 40 hours of live, international television coverage on SPEED, we'll also provide an unprecedented platform for promoting the City of Scottsdale and the greater Phoenix area throughout our weeklong event."

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions™" in Scottsdale, Palm Beach, Fla., Las Vegas and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call (480) 421-6694.

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