SOURCE: Experticity

June 30, 2008 10:15 ET

Barry Gilbert and Ross Ortega Join Experticity Board of Advisors

Retail Merchandising and Technology Experts Bring Wealth of Industry Experience to Pioneering Retail Technology Provider

SEATTLE, WA--(Marketwire - June 30, 2008) - Experticity, the pioneering provider of video-assisted customer support solutions, today announced that Barry Gilbert, CEO of MDK Motorsports, and Ross Ortega, Principal Lead Program Manager for High Speed Networking at Microsoft, have joined Experticity's Board of Advisors. Together with Alex Richardson, a managing director of Selling Machines Partners and former President of the Self Service & Kiosk Association, the Experticity Board of Advisors provides strategic guidance and tactical recommendations to the company's executive management team as it executes on growing momentum and pursues key business milestones.

"As someone who has spent three decades working in a variety of retail environments, it is clear that a new technologically centered approach is needed to improve customer satisfaction and reduce operational costs," said Barry Gilbert, CEO of MDK Motorsports. "The Experticity platform represents the next frontier of in-store customer service that will help retailers connect their most valuable resources to customers who need answers. I look forward to working with Experticity to help them bring this unique vision to market."

With more than 30 years experience managing a broad range of retail merchandise categories, Barry Gilbert brings broad operational experience and specific retail expertise to the Experticity Board of Advisors. Currently, Mr. Gilbert is the CEO of MDK Motorsports, the fastest growing aggregator in the motorsports industry. Prior to joining MDK, Mr. Gilbert served as CEO of luxury garden products retailer Smith & Hawken where he returned the company to profitability and in 2004 negotiated its sale to Scotts Fertilizer Company. Mr. Gilbert also served as the Vice Chairman of The Sharper Image where he oversaw the company's return to profitability in 1998 and led the company to quadruple its stock price in three years. Mr. Gilbert is a graduate of University of California Haas School of Business as well as the U.C. Berkeley undergraduate program.

Joining Mr. Gilbert on the Experticity Board of Advisors is Ross Ortega, who is currently the Principal Lead Program Manager for High Speed Networking at Microsoft. Prior to joining Microsoft, Mr. Ortega was the Senior Vice President of Business Development at Hidden City Games where he helped the company raise $15M and ran their web site in 18 countries and 13 languages. Mr. Ortega had previously served as President/CTO at GraniteEdge Networks, an enterprise network security start-up. Mr. Ortega holds M.S and Ph.D. degrees in Computer Science and Engineering from the University of Washington and a B.S. in Electrical Engineering from MIT.

"Our advisory board has been actively involved both in the development of the Experticity platform as well as with helping us open new doors to customers and investors," said DL Baron, founder and CEO of Experticity. "Barry and Ross together bring an important new perspective to Experticity that will be invaluable as we begin to roll the Experticity platform into additional retail and service environments."

About Experticity

Headquartered in Seattle, Washington, Experticity is the pioneer of live on-screen expert staffing technologies and has been developing remote service solutions for the retail industry since 2005. Experticity's patent pending, proprietary right-staffing technology enables companies to load-balance live customer service staff from a remote location to service front-lines, using real-time, two-way video, audio, and data screens to provide customers with a personalized, one-on-one service experience. In 2007, Experticity was recognized by Red Herring Magazine as one of the Top 100 most promising technology companies in the world.

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