SOURCE: InnoCentive

May 06, 2008 09:00 ET

Barry Libert Joins InnoCentive® Board of Directors

Chairman of Mzinga and Well-Known Author Brings Social Community Expertise to Board

WALTHAM, MA--(Marketwire - May 6, 2008) - InnoCentive, Inc., the global innovation marketplace, today announced Barry Libert, the Chairman of Mzinga, has joined its Board of Directors. Libert's deep expertise and success in social networking as essential to business success, makes him a critical addition to the board as InnoCentive looks to develop its current community by providing the solver base with new ways of collaborating to solve global problems.

News Highlights:

-- As the chairman of Mzinga, Libert brings more than 25 years of executive and company leadership experience to further awareness of the importance of community and social networking in helping enterprises to solve business needs and remain competitive in a rapidly changing world.

-- Libert is the co-author of the critically acclaimed book "We Are Smarter Than Me," where he and his co-authors used the power of Web 2.0 technologies and the Wiki-based contributions of more than 4,000 people to illustrate how businesses could profit from the wisdom of crowds.

-- Libert is the founder and former CEO of Mzinga's predecessor's company and one of the first in the industry to recognize and promote the value of communities, open business models, and Web 2.0 technologies to improve their top and bottom line performance.

-- He is a graduate of Tufts University and holds an MBA from Columbia University.

For a complete biography of Barry Libert, please visit:

Company Quotes

Dwayne Spradlin, CEO, InnoCentive Inc.

"InnoCentive considers the concepts of community and the 'wisdom of the crowds' as integral to the success of our open innovation marketplace. We have always admired and respected Barry's pioneering work in social networking and open business models and we are confident his decision to join our board will help take our community and our mission to bring ground-breaking solutions to the world's most pressing challenges to the next level."

Barry Libert, Chairman, Mzinga

"Mzinga and InnoCentive share the same conviction -- for businesses to succeed in today's connected world, they need to create OPEN processes that rely on the power of CROWDS that are outside of the company. Together, crowds, with open processes and social technologies, can quickly and cost efficiently develop innovative products and services that companies can bring to market to create competitive advantage. Many of the world's leading companies have begun to open up their processes and rely on external crowds and we believe many more will join them in the future."

About Mzinga

Mzinga is the leading provider of business social media solutions to drive growth, innovation, and learning. Its combination of highly scalable technology, rich domain expertise, and moderation services enables businesses to harness the collective intelligence of employees, customers, and partners to achieve tangible business results. Marketing, customer service, and human resources professionals deploy Mzinga's "pervasive community" solutions to achieve higher revenues, lower costs, and greater workplace satisfaction.

Mzinga, whose name means "beehive" in Swahili, is headquartered in Burlington, Massachusetts, and is generating more than $30M in revenue with 150 employees. With 14,000 communities under management, Mzinga services more than 1 billion monthly page requests from 27 million users in 160 countries worldwide.

Mzinga's marquee list of customers includes such global brands as ABC, AOL, ESPN,, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, United Nations Development Programme, and Depository Trust & Clearing Corporation. For additional information, visit

To join the conversation, visit

To learn more about "We Are Smarter Than Me," or to contribute to the next edition in the series, visit

About InnoCentive

Founded in 2001, InnoCentive built the first global web community for open innovation, enabling scientists, engineers, professionals and entrepreneurs to collaborate to deliver breakthrough solutions for R&D-driven organizations. InnoCentive Seekers, who collectively spend billions of dollars on R&D, submit complex problems to the InnoCentive Marketplace where more than 140,000 engineers, scientists, inventors, business people, and research organizations in more than 175 countries are invited to solve them. Solvers who deliver the most innovative solutions receive financial awards ranging up to US$1,000,000. InnoCentive's Seekers include commercial, government and non-profit organizations such as Eli Lilly and Company, Janssen, Solvay, GlobalGiving and The Rockefeller Foundation.

For more information on InnoCentive, go to:

InnoCentive and InnoCentive Challenge are registered trademarks of InnoCentive, Inc. Other product or service names mentioned herein are the trademarks of their respective owners.

Contact Information

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